Paper Abstract and Keywords |
Presentation |
2007-07-03 08:50
Keyword Mining for Pay Per Click (PPC) using Query Logs Shingo Iwakiri, Yoshihiro Shimoji, Sachio Hirokawa (Kyushu Univ.) DE2007-54 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
This paper proposes a keyword discovery method based on the notion of the concept graph which extracts relationship between key words that appear in the same session of the query. Qualitative evaluations are shown using query logs of a general search engine, a job site and a shopping site. Another method, which uses the difference of the co-occurrence probability of two words, is proposed for quantitative evaluation of eectiveness of the proposed keywords. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Paid Listing / Concept Graph / Keyword Discovery / / / / / |
Reference Info. |
IEICE Tech. Rep., vol. 107, no. 131, DE2007-54, pp. 195-199, July 2007. |
Paper # |
DE2007-54 |
Date of Issue |
2007-06-25 (DE) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
Download PDF |
DE2007-54 |
Conference Information |
Committee |
DE |
Conference Date |
2007-07-02 - 2007-07-04 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Akiu hot springs (Sendai) |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Summer Database Workshop 2007 (Data engineering, etc.) |
Paper Information |
Registration To |
DE |
Conference Code |
2007-07-DE |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Keyword Mining for Pay Per Click (PPC) using Query Logs |
Sub Title (in English) |
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Keyword(1) |
Paid Listing |
Keyword(2) |
Concept Graph |
Keyword(3) |
Keyword Discovery |
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Keyword(7) |
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Keyword(8) |
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1st Author's Name |
Shingo Iwakiri |
1st Author's Affiliation |
Kyushu Univercity (Kyushu Univ.) |
2nd Author's Name |
Yoshihiro Shimoji |
2nd Author's Affiliation |
Kyushu Univercity (Kyushu Univ.) |
3rd Author's Name |
Sachio Hirokawa |
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Kyushu Univercity (Kyushu Univ.) |
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Speaker |
Author-1 |
Date Time |
2007-07-03 08:50:00 |
Presentation Time |
25 minutes |
Registration for |
DE |
Paper # |
DE2007-54 |
Volume (vol) |
vol.107 |
Number (no) |
no.131 |
Page |
pp.195-199 |
#Pages |
5 |
Date of Issue |
2007-06-25 (DE) |
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