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Paper Abstract and Keywords
Presentation 2008-06-20 10:35
Proposed TV program contents distribution service based on commercial selection
Kenichi Hatakeyama, Shin-ichi Kuribayashi (Seikei Univ.) IN2008-17
Abstract (in Japanese) (See Japanese page) 
(in English) In this paper, a new TV advertising model, in which users select their favorite commercial from multiple commercials before they watch a program, is proposed. This paper also proposes the solution over various issues required for proposal model. Especially, the advertising fee would be decided by ‘auction’ similar to internet adwards mechanism. It is clarified in this paper that the proposed model has a merit to the people of all positions, such as viewer, sponsor, broadcasting company, commercial contents production and broadcast program production.
Keyword (in Japanese) (See Japanese page) 
(in English) TV advertisement / commercial selection / network service / / / / /  
Reference Info. IEICE Tech. Rep., vol. 108, no. 92, IN2008-17, pp. 47-50, June 2008.
Paper # IN2008-17 
Date of Issue 2008-06-12 (IN) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee IN  
Conference Date 2008-06-19 - 2008-06-20 
Place (in Japanese) (See Japanese page) 
Place (in English) Hokkaido Univ. 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Network Control, QoS, Routing, Multicast, etc. 
Paper Information
Registration To IN 
Conference Code 2008-06-IN 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Proposed TV program contents distribution service based on commercial selection 
Sub Title (in English)  
Keyword(1) TV advertisement  
Keyword(2) commercial selection  
Keyword(3) network service  
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1st Author's Name Kenichi Hatakeyama  
1st Author's Affiliation Seikei University (Seikei Univ.)
2nd Author's Name Shin-ichi Kuribayashi  
2nd Author's Affiliation Seikei University (Seikei Univ.)
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Speaker Author-1 
Date Time 2008-06-20 10:35:00 
Presentation Time 25 minutes 
Registration for IN 
Paper # IN2008-17 
Volume (vol) vol.108 
Number (no) no.92 
Page pp.47-50 
#Pages
Date of Issue 2008-06-12 (IN) 


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