Paper Abstract and Keywords |
Presentation |
2008-06-20 10:35
Proposed TV program contents distribution service based on commercial selection Kenichi Hatakeyama, Shin-ichi Kuribayashi (Seikei Univ.) IN2008-17 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
In this paper, a new TV advertising model, in which users select their favorite commercial from multiple commercials before they watch a program, is proposed. This paper also proposes the solution over various issues required for proposal model. Especially, the advertising fee would be decided by ‘auction’ similar to internet adwards mechanism. It is clarified in this paper that the proposed model has a merit to the people of all positions, such as viewer, sponsor, broadcasting company, commercial contents production and broadcast program production. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
TV advertisement / commercial selection / network service / / / / / |
Reference Info. |
IEICE Tech. Rep., vol. 108, no. 92, IN2008-17, pp. 47-50, June 2008. |
Paper # |
IN2008-17 |
Date of Issue |
2008-06-12 (IN) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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IN2008-17 |
Conference Information |
Committee |
IN |
Conference Date |
2008-06-19 - 2008-06-20 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Hokkaido Univ. |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Network Control, QoS, Routing, Multicast, etc. |
Paper Information |
Registration To |
IN |
Conference Code |
2008-06-IN |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Proposed TV program contents distribution service based on commercial selection |
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TV advertisement |
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commercial selection |
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network service |
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1st Author's Name |
Kenichi Hatakeyama |
1st Author's Affiliation |
Seikei University (Seikei Univ.) |
2nd Author's Name |
Shin-ichi Kuribayashi |
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Seikei University (Seikei Univ.) |
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Speaker |
Author-1 |
Date Time |
2008-06-20 10:35:00 |
Presentation Time |
25 minutes |
Registration for |
IN |
Paper # |
IN2008-17 |
Volume (vol) |
vol.108 |
Number (no) |
no.92 |
Page |
pp.47-50 |
#Pages |
4 |
Date of Issue |
2008-06-12 (IN) |
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