Paper Abstract and Keywords |
Presentation |
2009-03-13 13:50
Consumer Behavior Modeling Based on Large Scale Data and Cognitive Structures Tsukasa Ishigaki, Yoichi Motomura, Hei Chan (National Inst. of Adv Ind Sci and tech.) NC2008-157 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Large scale data of human behavior records in daily life or shopping such as POS data can be observed by a development of sensor networks or ubiquitous system. However, most company cannot deal with the data at present efficiently. The present paper describes a construction of consumer behavior model using by a large scale data of shopping record of mail order retail and a questionnaire of the customers. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
large scale data / Bayesian network / knowledge discovery / retail service / statistical causal inference / / / |
Reference Info. |
IEICE Tech. Rep., vol. 108, no. 480, NC2008-157, pp. 319-324, March 2009. |
Paper # |
NC2008-157 |
Date of Issue |
2009-03-04 (NC) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
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NC2008-157 |