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| Presentation | 2011-01-21 13:25 [Encouragement Talk] An incentive-rewarding mechanism to activate social networking services Kazufumi Yogo, Ryoichi Shinkuma (Kyoto Univ.), Taku Konishi, Satoko Itaya, Shinichi Doi, Keiji Yamada (NEC), Tatsuro Takahashi (Kyoto Univ.)  NS2010-157 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | We are developing an incentive-rewarding mechanism that activates in social networking services (SNSs) which include content uploading and link establishment as the service function. We particularly focus on changing the reward assignment ratio based on the different risks users perceive when uploading content with different privacy settings: public-open and friend-limited.We built a learning-based simulation that enables us to observe that SNS activity, which we measured as the amount of browsed content within a certain period, can be controlled by a rewarding assignment ratio. We then analyzed how the amount of uploaded content and the increase of established links affect SNS activity. Results suggested that the optimal reward assignment ratio to maximize SNS activity changes depending on the total amount of available reward resources. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | SNS / Incentive / Privacy setting / Risk / Reward assignment ratio / Learning-based simulation / / | |
| Reference Info. | IEICE Tech. Rep., vol. 110, no. 372, NS2010-157, pp. 85-90, Jan. 2011. | |
| Paper # | NS2010-157 | |
| Date of Issue | 2011-01-13 (NS) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | NS2010-157 |
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| Conference Information | |
| Committee | NS |
| Conference Date | 2011-01-20 - 2011-01-21 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Kagawa Univ. |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Network Software, Network Application, SOA/SDP, NGN, IMS, API, Grid |
| Paper Information | |
| Registration To | NS |
| Conference Code | 2011-01-NS |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | An incentive-rewarding mechanism to activate social networking services |
| Sub Title (in English) | |
| Keyword(1) | SNS |
| Keyword(2) | Incentive |
| Keyword(3) | Privacy setting |
| Keyword(4) | Risk |
| Keyword(5) | Reward assignment ratio |
| Keyword(6) | Learning-based simulation |
| Keyword(7) | |
| Keyword(8) | |
| 1st Author's Name | Kazufumi Yogo |
| 1st Author's Affiliation | Kyoto University (Kyoto Univ.) |
| 2nd Author's Name | Ryoichi Shinkuma |
| 2nd Author's Affiliation | Kyoto University (Kyoto Univ.) |
| 3rd Author's Name | Taku Konishi |
| 3rd Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 4th Author's Name | Satoko Itaya |
| 4th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 5th Author's Name | Shinichi Doi |
| 5th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 6th Author's Name | Keiji Yamada |
| 6th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 7th Author's Name | Tatsuro Takahashi |
| 7th Author's Affiliation | Kyoto University (Kyoto Univ.) |
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| Speaker | Author-1 |
| Date Time | 2011-01-21 13:25:00 |
| Presentation Time | 25 minutes |
| Registration for | NS |
| Paper # | NS2010-157 |
| Volume (vol) | vol.110 |
| Number (no) | no.372 |
| Page | pp.85-90 |
| #Pages | 6 |
| Date of Issue | 2011-01-13 (NS) |
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