IEICE Technical Committee Submission System
Conference Paper's Information		 Online Proceedings
[Sign in]
Tech. Rep. Archives
 Go Top Page Go Previous   [Japanese] / [English] 

Paper Abstract and Keywords
Presentation 2011-12-07 15:30
The influence of reputational concern on consumers' purchase intention of fair-trading foods
Mana Yamamoto (Nihon Univ.), Atsushi Kimura, Naoki Mukawa, Masahide Yuasa (Tokyo Denki Univ.), Tomohiro Masuda (NFRI), Takashi Oka (Nihon Univ.), Yuji Wada (NFRI)
Abstract (in Japanese) (See Japanese page) 
(in English) The present study explored whether reputational concerns have an effect on purchase intention for fair-trade food products among Japanese young adults. To manipulate reputation cues, we assessed consumers‟ intentions to purchase fair-trade food products under two different experimental situations: one was an observable condition, and the other was an anonymous condition. Results demonstrated that participants under the observable condition valuated fair trade higher than those under the anonymous condition. These phenomena suggest that ethical consumption, such as purchasing fair-trade foods, is influenced not only by an individual’s intrinsic motives for ethical issues but also by extrinsic social factors such as reputation-enhancing opportunities.
Keyword (in Japanese) (See Japanese page) 
(in English) Fair trade / Altruistic behavior / Reputation / Shopping environment / / / /  
Reference Info. IEICE Tech. Rep.
Paper #  
Date of Issue  
ISSN  
Download PDF

Conference Information
Committee HCGSYMPO  
Conference Date 2011-12-07 - 2011-12-09 
Place (in Japanese) (See Japanese page) 
Place (in English) Sun Port Hall Takamatsu 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To HCGSYMPO 
Conference Code 2011-12-HCGSYMPO 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) The influence of reputational concern on consumers' purchase intention of fair-trading foods 
Sub Title (in English)  
Keyword(1) Fair trade  
Keyword(2) Altruistic behavior  
Keyword(3) Reputation  
Keyword(4) Shopping environment  
Keyword(5)  
Keyword(6)  
Keyword(7)  
Keyword(8)  
1st Author's Name Mana Yamamoto  
1st Author's Affiliation Nihon University (Nihon Univ.)
2nd Author's Name Atsushi Kimura  
2nd Author's Affiliation Tokyo Denki University (Tokyo Denki Univ.)
3rd Author's Name Naoki Mukawa  
3rd Author's Affiliation Tokyo Denki University (Tokyo Denki Univ.)
4th Author's Name Masahide Yuasa  
4th Author's Affiliation Tokyo Denki University (Tokyo Denki Univ.)
5th Author's Name Tomohiro Masuda  
5th Author's Affiliation National Food Research Institute (NFRI)
6th Author's Name Takashi Oka  
6th Author's Affiliation Nihon University (Nihon Univ.)
7th Author's Name Yuji Wada  
7th Author's Affiliation National Food Research Institute (NFRI)
8th Author's Name  
8th Author's Affiliation ()
9th Author's Name  
9th Author's Affiliation ()
10th Author's Name  
10th Author's Affiliation ()
11th Author's Name  
11th Author's Affiliation ()
12th Author's Name  
12th Author's Affiliation ()
13th Author's Name  
13th Author's Affiliation ()
14th Author's Name  
14th Author's Affiliation ()
15th Author's Name  
15th Author's Affiliation ()
16th Author's Name  
16th Author's Affiliation ()
17th Author's Name  
17th Author's Affiliation ()
18th Author's Name  
18th Author's Affiliation ()
19th Author's Name  
19th Author's Affiliation ()
20th Author's Name  
20th Author's Affiliation ()
Speaker Author-1 
Date Time 2011-12-07 15:30:00 
Presentation Time 120 minutes 
Registration for HCGSYMPO 
Paper #  
Volume (vol) vol. 
Number (no)  
Page  
#Pages  
Date of Issue  

[Return to Top Page]

[Return to IEICE Web Page]
The Institute of Electronics, Information and Communication Engineers (IEICE), Japan