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| Presentation | 2013-01-24 13:50 A probabilistic model of television commercial markets Hiroyuki Kyan, Jun-ichi Inoue (Hokkaido Univ.)  NLP2012-114 NC2012-104 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | We propose a simple probabilistic model of zapping process of television viewers. Our model might be regarded as a `theoretical platform' to investigate the human collective behavior in the macroscopic scale through the zapping action of each viewer at the microscopic level. The stochastic process of audience measurements as macroscopic quantities such as television program rating point or the so-called gross rating point (GRP for short) are reconstructed using the microscopic modeling of each viewer's decision making. Assuming that each viewer decides the television station to watch by means of three factors, namely, physical constraints on television controllers, exogenous information such as advertisement of program by television station, and endogenous information given by `word-of-mouth communication' through the past market history, we shall construct an aggregation probability of Gibbs-Boltzmann-type with the energy function. We discuss the possibility for the ingredients of the model system to exhibit the collective behavior due to not exogenous but endogenous information. |
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| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | TV commercials / Decision making / Many-body problems / Time-series analysis / Econophysics / Sociophysics / / | |
| Reference Info. | IEICE Tech. Rep., vol. 112, no. 389, NLP2012-114, pp. 61-66, Jan. 2013. | |
| Paper # | NLP2012-114 | |
| Date of Issue | 2013-01-17 (NLP, NC) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | NLP2012-114 NC2012-104 |
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| Conference Information | |
| Committee | NC NLP |
| Conference Date | 2013-01-24 - 2013-01-25 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Hokkaido University Centennial Memory Hall |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Paper Information | |
| Registration To | NLP |
| Conference Code | 2013-01-NC-NLP |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A probabilistic model of television commercial markets |
| Sub Title (in English) | |
| Keyword(1) | TV commercials |
| Keyword(2) | Decision making |
| Keyword(3) | Many-body problems |
| Keyword(4) | Time-series analysis |
| Keyword(5) | Econophysics |
| Keyword(6) | Sociophysics |
| Keyword(7) | |
| Keyword(8) | |
| 1st Author's Name | Hiroyuki Kyan |
| 1st Author's Affiliation | Hokkaido University (Hokkaido Univ.) |
| 2nd Author's Name | Jun-ichi Inoue |
| 2nd Author's Affiliation | Hokkaido University (Hokkaido Univ.) |
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| Speaker | Author-1 |
| Date Time | 2013-01-24 13:50:00 |
| Presentation Time | 20 minutes |
| Registration for | NLP |
| Paper # | NLP2012-114, NC2012-104 |
| Volume (vol) | vol.112 |
| Number (no) | no.389(NLP), no.390(NC) |
| Page | pp.61-66 |
| #Pages | 6 |
| Date of Issue | 2013-01-17 (NLP, NC) |
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