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Paper Abstract and Keywords
Presentation 2013-05-24 17:40
[Poster Presentation] An examination of the possibility about price prediction in prefrontal cortex: A NIRS study
Yurie Mitsuda, Tadanobu Misawa (Univ. of Toyama), Tetsuya Shimokawa (Tokyo Univ. of Sci.), Shigeki Hirobayashi (Univ. of Toyama)
Abstract (in Japanese) (See Japanese page) 
(in English) In recent years, neuromarketing which is the method to examine purchasing motive from the brain activity of consumers is being studied actively, and is expected to be a new type of marketing research. This study focused on price which is one of a purchasing decision-making factor, we predicted to what extent subjects feel a product price is "expensive" or "inexpensive", by using near-infrared spectroscopy.
Keyword (in Japanese) (See Japanese page) 
(in English) neuromarketing / near-infrared spectroscopy / medial prefrontal cortex / medial orbitofrontal cortex / dorsolateral prefrontal cortex / decision-making / /  
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Conference Information
Committee BioX  
Conference Date 2013-05-24 - 2013-05-24 
Place (in Japanese) (See Japanese page) 
Place (in English) Toyama Prefectural University 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Workshop for student, Biometrics, etc. 
Paper Information
Registration To BioX 
Conference Code 2013-05-BioX 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) An examination of the possibility about price prediction in prefrontal cortex: A NIRS study 
Sub Title (in English)  
Keyword(1) neuromarketing  
Keyword(2) near-infrared spectroscopy  
Keyword(3) medial prefrontal cortex  
Keyword(4) medial orbitofrontal cortex  
Keyword(5) dorsolateral prefrontal cortex  
Keyword(6) decision-making  
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Keyword(8)  
1st Author's Name Yurie Mitsuda  
1st Author's Affiliation Graduate School of Science and Engineering for Education, University of Toyama (Univ. of Toyama)
2nd Author's Name Tadanobu Misawa  
2nd Author's Affiliation Graduate School of Science and Engineering, University of Toyama (Univ. of Toyama)
3rd Author's Name Tetsuya Shimokawa  
3rd Author's Affiliation The School of Management, Tokyo University of Science (Tokyo Univ. of Sci.)
4th Author's Name Shigeki Hirobayashi  
4th Author's Affiliation Graduate School of Science and Engineering, University of Toyama (Univ. of Toyama)
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Speaker Author-1 
Date Time 2013-05-24 17:40:00 
Presentation Time 80 minutes 
Registration for BioX 
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Volume (vol) vol.113 
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