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| Presentation | 2015-05-19 11:15 Relationship between the emotion and/or pupil fluctuation caused by the contents of Web and the impression of advertisement Yusuke Matsuda, Hirohiko Kaneko (Tokyo Tech), Masato Taira (Ruby Marketing)  HCS2015-4 HIP2015-4 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | Recently, web advertisement is developing rapidly and many ways of presenting them has been proposed. One of the effective way of web advertisement would be to present the advertisement according to the emotional state of the observer. We investigated the relationship between the emotional state and the impression and memory of the advertisement presented in the simulated news site on the web. We estimated the emotional state of observers with the subjective responses and pupillary responses. We also estimated the memory and impression of the advertisement based on the questionnaires presented later. Results suggest that there is a correlation between emotional state or pupillary response and memory and impression of advertisement although there is a large individual difference. Further studies are needed. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | Web advertisement / News article / Emotion / Pupillary response / / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 115, no. 36, HIP2015-4, pp. 19-23, May 2015. | |
| Paper # | HIP2015-4 | |
| Date of Issue | 2015-05-12 (HCS, HIP) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | HCS2015-4 HIP2015-4 |
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| Conference Information | |
| Committee | HCS HIP HI-SIGCOASTER |
| Conference Date | 2015-05-19 - 2015-05-20 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Okinawa Industry Support Center |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Communication Enhancing, Human Communications, and Human Information Processing |
| Paper Information | |
| Registration To | HIP |
| Conference Code | 2015-05-HCS-HIP-SIGCE |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Relationship between the emotion and/or pupil fluctuation caused by the contents of Web and the impression of advertisement |
| Sub Title (in English) | |
| Keyword(1) | Web advertisement |
| Keyword(2) | News article |
| Keyword(3) | Emotion |
| Keyword(4) | Pupillary response |
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| 1st Author's Name | Yusuke Matsuda |
| 1st Author's Affiliation | Tokyo Institute of Technology (Tokyo Tech) |
| 2nd Author's Name | Hirohiko Kaneko |
| 2nd Author's Affiliation | Tokyo Institute of Technology (Tokyo Tech) |
| 3rd Author's Name | Masato Taira |
| 3rd Author's Affiliation | Ruby Marketing, Inc. (Ruby Marketing) |
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| Speaker | Author-1 |
| Date Time | 2015-05-19 11:15:00 |
| Presentation Time | 25 minutes |
| Registration for | HIP |
| Paper # | HCS2015-4, HIP2015-4 |
| Volume (vol) | vol.115 |
| Number (no) | no.35(HCS), no.36(HIP) |
| Page | pp.19-23 |
| #Pages | 5 |
| Date of Issue | 2015-05-12 (HCS, HIP) |
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