Paper Abstract and Keywords |
Presentation |
2015-12-17 09:00
Animal-looking food decoration: effects of facial expression and caricature on visual preference of a food Kohske Takahashi, Mai Ooguro, Nan Li, Haruaki Fukuda (Univ. Tokyo), Katsumi Watanabe (Waseda Univ.), Kazuhiro Ueda (Univ. Tokyo) |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Food perception involves crossmodal cognitive processes including not only gustation and olfaction but also vision and audition. For example, animal-looking food decoration is applied to several confection products. In the present study, we investigated how this kind of food decoration influences the food perception. For this goal, we made pictures of a chocolate and a Squid Sushi, which were decorated by various caricatures and photographs of human, animal, and symbolic faces. The results showed that (1) the decoration on Squid Sushi drastically decreased the food likability, (2) the pictures of food decorated by caricatures led to relatively higher likability than the foods decorated by photographs, and (3) animal faces were better than symbolic faces as a food decoration, and (4) facial expression also influenced the food likability. These results would highlight a novel aspect of crossmodal food perception as well as provide a useful constraint on developing food products with visual decoration. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
food perception / food decoration / facial expression / animacy / / / / |
Reference Info. |
IEICE Tech. Rep. |
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Conference Information |
Committee |
HCGSYMPO |
Conference Date |
2015-12-16 - 2015-12-18 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Toyama International Conference Center |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Human communication, etc. |
Paper Information |
Registration To |
HCGSYMPO |
Conference Code |
2015-12-HCGSYMPO |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Animal-looking food decoration: effects of facial expression and caricature on visual preference of a food |
Sub Title (in English) |
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Keyword(1) |
food perception |
Keyword(2) |
food decoration |
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facial expression |
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animacy |
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1st Author's Name |
Kohske Takahashi |
1st Author's Affiliation |
The University of Tokyo (Univ. Tokyo) |
2nd Author's Name |
Mai Ooguro |
2nd Author's Affiliation |
The University of Tokyo (Univ. Tokyo) |
3rd Author's Name |
Nan Li |
3rd Author's Affiliation |
The University of Tokyo (Univ. Tokyo) |
4th Author's Name |
Haruaki Fukuda |
4th Author's Affiliation |
The University of Tokyo (Univ. Tokyo) |
5th Author's Name |
Katsumi Watanabe |
5th Author's Affiliation |
Waseda University (Waseda Univ.) |
6th Author's Name |
Kazuhiro Ueda |
6th Author's Affiliation |
The University of Tokyo (Univ. Tokyo) |
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Date Time |
2015-12-17 09:00:00 |
Presentation Time |
25 minutes |
Registration for |
HCGSYMPO |
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