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| Paper Abstract and Keywords | ||
| Presentation | 2016-02-26 14:30 Proposal of the Consumer Behavior Model for Strategic Planning -- DAIDRUAE Model -- Toshinori Nagasawa, Masahiko Isino (Bunkyo Univ.)  SWIM2015-22 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | In this paper, we first review the history of modelling consumer behaviors, something which has been attempted many times from different approaches. Even now, researchers have been unable to find a practical and precise model of recent consumer behaviors. Our research is intended to establish a new model whereby consumer behaviors are mainly influenced by the mutual relationships between business and consumers, and are not purely driven by self-interest. We also take into account recent changes in business activities that respond to consumers’ needs, and which are not clearly explained by the traditional model. We propose a new strategic model that will be able to compensate for these deficiencies. We have already been able to prove that our new model is accurate and useful in regards to recent consumer behavior. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | AIDMA / AISAS / DAIDRUAE Model / Modeling / Consumer Behavior / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 115, no. 463, SWIM2015-22, pp. 23-28, Feb. 2016. | |
| Paper # | SWIM2015-22 | |
| Date of Issue | 2016-02-19 (SWIM) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | SWIM2015-22 |
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| Conference Information | |
| Committee | SWIM |
| Conference Date | 2016-02-26 - 2016-02-26 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Kikai-Shinko-Kaikan Bldg. |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Evaluation of business model and reliability, Student session, etc. |
| Paper Information | |
| Registration To | SWIM |
| Conference Code | 2016-02-SWIM |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Proposal of the Consumer Behavior Model for Strategic Planning |
| Sub Title (in English) | DAIDRUAE Model |
| Keyword(1) | AIDMA |
| Keyword(2) | AISAS |
| Keyword(3) | DAIDRUAE Model |
| Keyword(4) | Modeling |
| Keyword(5) | Consumer Behavior |
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| 1st Author's Name | Toshinori Nagasawa |
| 1st Author's Affiliation | Bunkyo University (Bunkyo Univ.) |
| 2nd Author's Name | Masahiko Isino |
| 2nd Author's Affiliation | Bunkyo University (Bunkyo Univ.) |
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| Speaker | Author-1 |
| Date Time | 2016-02-26 14:30:00 |
| Presentation Time | 25 minutes |
| Registration for | SWIM |
| Paper # | SWIM2015-22 |
| Volume (vol) | vol.115 |
| Number (no) | no.463 |
| Page | pp.23-28 |
| #Pages | 6 |
| Date of Issue | 2016-02-19 (SWIM) |
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