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Paper Abstract and Keywords
Presentation 2019-05-17 09:20
Analyzing Dynamics of MVNO Market Using Evolutionary Game Theory
Noriaki Kamiyama (Fukuoka Univ.), Akihiro Nakao (Univ. Tokyo) NS2019-28
Abstract (in Japanese) (See Japanese page) 
(in English) Existence of mobile virtual network operators (MVNOs) which provide mobile network services to end users by leasing the bandwidth of wireless access networks has diversified the market of mobile network for end users and has contributed to enlarge the market of mobile networks. To attract users and increase the number of subscribers, MVNOs introduce various service plans, e.g., zero rating (ZR) which exempts traffic of specific content providers (CPs) from usage-based charging. However, ZR differentiates traffic of specific CPs from those of other CPs, so ZR might violate the principle of network neutrality, and some countries prohibit ZR. However, to clarify the desirable rules for ZR, we need to analyze the influence of ZR on end users. In this paper, we investigate the charging strategy of ZR MVNOs by analyzing the charging plans of major MVNOs in Japan, and we model the dynamics of MVNO market consisting of low-price MVNOs and ZR MVNOs by using the evolutionary game theory which can model the dynamics of social environment described by strategic distribution. We show that the MVNO market will be dominated by MVNOs using a homogeneous strategy, and the monthly fee of a part of users will increase at the steady state. Therefore, we conclude that ZR MVNOs will be required to introduce a service plan for users who do not benefit from ZR.
Keyword (in Japanese) (See Japanese page) 
(in English) MVNO / Zero rating / Evolutionary game / / / / /  
Reference Info. IEICE Tech. Rep., vol. 119, no. 29, NS2019-28, pp. 45-50, May 2019.
Paper # NS2019-28 
Date of Issue 2019-05-09 (NS) 
ISSN Online edition: ISSN 2432-6380
Copyright
and
reproduction
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee NS  
Conference Date 2019-05-16 - 2019-05-17 
Place (in Japanese) (See Japanese page) 
Place (in English) Kogakuin Univ. (Shinjuku Campus) 
Topics (in Japanese) (See Japanese page) 
Topics (in English) High level protocol, Networking technologies (IP and high-layer routing/filtering, Multicast, Quality/Routing control), IP network application technologies (P2P, P4P, Overlay, SIP, NGN), Network system related technologies (System configuration, Interface, Architecture, Hardware/Software/Middleware), Security, Blockchain etc. 
Paper Information
Registration To NS 
Conference Code 2019-05-NS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Analyzing Dynamics of MVNO Market Using Evolutionary Game Theory 
Sub Title (in English)  
Keyword(1) MVNO  
Keyword(2) Zero rating  
Keyword(3) Evolutionary game  
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1st Author's Name Noriaki Kamiyama  
1st Author's Affiliation Fukuoka University (Fukuoka Univ.)
2nd Author's Name Akihiro Nakao  
2nd Author's Affiliation University of Tokyo (Univ. Tokyo)
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Speaker Author-1 
Date Time 2019-05-17 09:20:00 
Presentation Time 25 minutes 
Registration for NS 
Paper # NS2019-28 
Volume (vol) vol.119 
Number (no) no.29 
Page pp.45-50 
#Pages
Date of Issue 2019-05-09 (NS) 


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