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Paper Abstract and Keywords
Presentation 2019-09-20 09:55

Atsushi Isozaki, Arai Kenichi, Imai Tetsuo, Kobayashi Toru (Nagasaki Univ.) LOIS2019-14 IE2019-27 EMM2019-71
Abstract (in Japanese) (See Japanese page) 
(in English) Influencer marketing has been attracting attention with the rise of influencers in recent years. However, compared to banner advertisements, etc., which have been the mainstream of Internet advertisements until now, there is a problem that it is difficult to quantitatively measure the degree of influence that actually leads to sales of products. We propose a mechanism to notify advertisers which influencer's websites have led to consumers' purchasing behavior without displaying banner advertisements in this study. From the evaluation experiment using the prototype system that was implemented, it was confirmed that the data required in the background could be linked to the advertiser company without the effort of the consumer, and the usefulness of this system was clarified.
Keyword (in Japanese) (See Japanese page) 
(in English) influencer / marketing / Web Storage / Cross-Storage / / / /  
Reference Info. IEICE Tech. Rep., vol. 119, no. 205, LOIS2019-14, pp. 59-63, Sept. 2019.
Paper # LOIS2019-14 
Date of Issue 2019-09-12 (LOIS, IE, EMM) 
ISSN Print edition: ISSN 0913-5685  Online edition: ISSN 2432-6380
Copyright
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reproduction
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF LOIS2019-14 IE2019-27 EMM2019-71

Conference Information
Committee IE EMM LOIS IEE-CMN ITE-ME IPSJ-AVM  
Conference Date 2019-09-19 - 2019-09-20 
Place (in Japanese) (See Japanese page) 
Place (in English) Tokimeito, Niigata University 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To LOIS 
Conference Code 2019-09-IE-EMM-LOIS-CMN-ME-AVM 
Language Japanese without English title) 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English)  
Sub Title (in English)  
Keyword(1) influencer  
Keyword(2) marketing  
Keyword(3) Web Storage  
Keyword(4) Cross-Storage  
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1st Author's Name Atsushi Isozaki  
1st Author's Affiliation Nagasaki University (Nagasaki Univ.)
2nd Author's Name Arai Kenichi  
2nd Author's Affiliation Nagasaki University (Nagasaki Univ.)
3rd Author's Name Imai Tetsuo  
3rd Author's Affiliation Nagasaki University (Nagasaki Univ.)
4th Author's Name Kobayashi Toru  
4th Author's Affiliation Nagasaki University (Nagasaki Univ.)
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Speaker
Date Time 2019-09-20 09:55:00 
Presentation Time 25 
Registration for LOIS 
Paper # LOIS2019-14, IE2019-27, EMM2019-71 
Volume (vol) 119 
Number (no) no.205(LOIS), no.206(IE), no.207(EMM) 
Page pp.59-63 
#Pages
Date of Issue 2019-09-12 (LOIS, IE, EMM) 


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