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Paper Abstract and Keywords
Presentation 2023-03-15 12:50
A Fundamental Study on Affective Efficacy of Face Masks with Chromatic Color
Misaki Kishi, Hiroto Inoue, Mizuki Nakajima, Nobuji Tetsutani (Tokyo Denki Univ.) IMQ2022-33 IE2022-110 MVE2022-63
Abstract (in Japanese) (See Japanese page) 
(in English) In Japan, under the influence of the pandemic of coronavirus disease 2019 (COVID-19), various face masks with chromatic colors are becoming popular. As a reason for this trend, it is considered that Japanese people want to be demanding the colored face masks that harmonize with their faces. However, it is unclear that how hue, saturation, and brightness of face masks effect impressions of our faces. This study conducted a subjective evaluation of 35 colored masks to elucidate affective efficacy of face masks with chromatic color. As a result, similar to our previous study, it was shown that the brightness of the face mask has a strong positive correlation with impressions such as `Kawaii,' and the saturation of that has a weak positive correlation with impressions such as `Childish.' Furthermore, as new findings, it was shown that the face masks with neutral colors (that are produced by mixing pure color with gray) give the impressions of `Refined,' `Conservative,' `Intellectual,' and `Adult.' Also, it was shown that the colored face masks average the personality of the faces and give a strong impression of their colors.
Keyword (in Japanese) (See Japanese page) 
(in English) Face Mask / Color / Positioning Analysis / Subjective Evaluation / Kansei/Affective Engineering / / /  
Reference Info. IEICE Tech. Rep., vol. 122, no. 439, IE2022-110, pp. 85-88, March 2023.
Paper # IE2022-110 
Date of Issue 2023-03-08 (IMQ, IE, MVE) 
ISSN Online edition: ISSN 2432-6380
Copyright
and
reproduction
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF IMQ2022-33 IE2022-110 MVE2022-63

Conference Information
Committee IMQ IE MVE CQ  
Conference Date 2023-03-15 - 2023-03-17 
Place (in Japanese) (See Japanese page) 
Place (in English) Okinawaken Seinenkaikan (Naha-shi) 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Media of five senses, Multimedia, Media experience, Picture codinge, Image media quality, Network,quality and reliability, etc(AC) 
Paper Information
Registration To IE 
Conference Code 2023-03-IMQ-IE-MVE-CQ 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) A Fundamental Study on Affective Efficacy of Face Masks with Chromatic Color 
Sub Title (in English)  
Keyword(1) Face Mask  
Keyword(2) Color  
Keyword(3) Positioning Analysis  
Keyword(4) Subjective Evaluation  
Keyword(5) Kansei/Affective Engineering  
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1st Author's Name Misaki Kishi  
1st Author's Affiliation Tokyo Denki University (Tokyo Denki Univ.)
2nd Author's Name Hiroto Inoue  
2nd Author's Affiliation Tokyo Denki University (Tokyo Denki Univ.)
3rd Author's Name Mizuki Nakajima  
3rd Author's Affiliation Tokyo Denki University (Tokyo Denki Univ.)
4th Author's Name Nobuji Tetsutani  
4th Author's Affiliation Tokyo Denki University (Tokyo Denki Univ.)
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Speaker Author-1 
Date Time 2023-03-15 12:50:00 
Presentation Time 25 minutes 
Registration for IE 
Paper # IMQ2022-33, IE2022-110, MVE2022-63 
Volume (vol) vol.122 
Number (no) no.437(IMQ), no.439(IE), no.440(MVE) 
Page pp.85-88 
#Pages
Date of Issue 2023-03-08 (IMQ, IE, MVE) 


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