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All Technical Committee Conferences (Searched in: All Years)
| Committee | Date Time | Place | Paper Title / Authors | Abstract | Paper # | |
| HIP, HCS, HI-SIGCOASTER [detail] | 2023-05-15 14:20 |
Okinawa | Okinawa Industry Support Center (Primary: On-site, Secondary: Online) |
Quantitative Study on Lifestyle Influences from Instagrammers in the Fashion Sector Maki Ishii, Arisa Miyauchi, Yurina Miyauchi, Yoshinori Hijikata (KGU)  HCS2023-14 HIP2023-14 |
Among social networking services, Instagram is one of the most popular among young people because of its photo-centered ... [more] | HCS2023-14 HIP2023-14 pp.62-66 |
| IE, ITS, ITE-AIT, ITE-ME, ITE-MMS [detail] | 2022-02-22 13:30 |
Online | Online | What Kind of Images to Post on Instagram? Image Recommendation for Marketing Yiwei Zhang, Toshihiko Yamasaki (UTokyo) ITS2021-53 IE2021-62 |
Social media is a popular platform for brands to allocate marketing budget and build their relationship with customers n... [more] | ITS2021-53 IE2021-62 pp.167-172 |
| IN, IA (Joint) |
2021-12-17 09:00 |
Hiroshima | Higashi-Senda campus, Hiroshima Univ. (Primary: On-site, Secondary: Online) |
An influencer selecting method based on SNS engagement Yuuki Okamoto, Motoi Iwashita (CIT) IN2021-18 |
Currently, an increasing number of companies are starting influencer marketing that can effectively raise awareness of p... [more] | IN2021-18 pp.1-6 |
| NLC, IPSJ-ICS | 2021-07-02 15:15 |
Online | Online | Analysis on Geographic Bias in Private Graphs on Twitter towards SNS Marketing Applications Takeshi Sakaki (Hottolink), Shogo Matsuno (Gunma Univ.), Yasuhiro Hino (Hottolink) NLC2021-5 |
In marketing, consumers with high homogeneity have been regarded as a cluster, and the cluster has been used to target a... [more] | NLC2021-5 pp.25-30 |
| HCS | 2020-08-22 10:00 |
Online | Online | Questionnaire Survey on Instagrammer's Motivation Munehisa Okada, Asahi Kato, Momoka Harada, Yoshinori Hijikata (KGU) HCS2020-29 |
This paper clarifies the purposes of Instagrammer's Instagram usage and their actions on Instagram. We conducted a free-... [more] | HCS2020-29 pp.47-52 |
| SWIM | 2019-11-30 10:05 |
Tokyo | TUS Kagurazaka Campus Fujimi Bldg. | Intrroduction to Business Engineering
-- Corporate Transformations through Corporate Collaboration -- Shoei Komatsu (APSOM) SWIM2019-20 |
The essence of business is "marketing" and "innovation", and "innovation" is said to be a major change in the state of t... [more] | SWIM2019-20 pp.1-8 |
| IE, EMM, LOIS, IEE-CMN, ITE-ME, IPSJ-AVM [detail] | 2019-09-20 09:55 |
Niigata | Tokimeito, Niigata University | Atsushi Isozaki, Arai Kenichi, Imai Tetsuo, Kobayashi Toru (Nagasaki Univ.) LOIS2019-14 IE2019-27 EMM2019-71 |
Influencer marketing has been attracting attention with the rise of influencers in recent years. However, compared to ba... [more] | LOIS2019-14 IE2019-27 EMM2019-71 pp.59-63 |
| DE | 2018-06-22 10:30 |
Tokyo | LIFULL Co., Ltd. | [Short Paper]
Marketing Analysis of New Character Products by Text Mining
-- Case on Disneyland -- Reona Okano, Yukari Shirota (Gakushuin Univ) DE2018-2 |
people become so sensitive when they offer their new character product to the market. At the start period, it will be mo... [more] | DE2018-2 pp.5-7 |
| CAS, SIP, MSS, VLD | 2018-06-15 10:45 |
Hokkaido | Hokkaido Univ. (Frontier Research in Applied Sciences Build.) | Analysis of Stealth Marketing based on Imitative Dynamics with Reference to Another Customer's Evaluation on Current Action Daiki Kuromi, Takafumi Kanazawa (Osaka Univ.) CAS2018-23 VLD2018-26 SIP2018-43 MSS2018-23 |
In recent years, the online shopping has become common. Since there is no common standard in the evaluation on the revi... [more] |
CAS2018-23 VLD2018-26 SIP2018-43 MSS2018-23 pp.119-124 |
| SWIM | 2018-05-19 14:15 |
Tokyo | Kikai-Shinko-Kaikan Bldg. | The Cyberspace Revolution
-- Reconsidering Corporate Organizations -- Shoei Komatsu (APSOM) SWIM2018-2 |
Beginning in the era of the New Industrial Revolution, collaboration between companies, and the formation of business ec... [more] | SWIM2018-2 pp.3-8 |
| SC | 2018-03-16 16:40 |
Tokyo | NII | Activity Analysis of Commercial Facility Web Page based on Geolocation using Graph Signal Processing Yoshihiro Kato, Ken Sakurada, Nobuo Kawaguchi (Nagoya Univ.) SC2017-35 |
This paper proposes a novel method to analyze web pages of commercial facilities considering their geolocations by graph... [more] | SC2017-35 pp.27-32 |
| SWIM | 2018-02-23 15:15 |
Tokyo | Kikai-Shinko-Kaikan Bldg. | The Cyberspace Revolution
-- Rethinking Business Engineering -- Shoei Komatsu (APSOM) SWIM2017-25 |
Due to the rapid spread of the Internet / IoT, the environment surrounding enterprises is rapidly changing. That is, for... [more] | SWIM2017-25 pp.19-24 |
| SWIM, SC | 2017-08-25 15:45 |
Tokyo | The Cyberspace Revolution
-- Marketing and Business Model -- Shoei Komatsu (APSOM) SWIM2017-15 SC2017-20 |
Marketing is about to take approach at first product-centric, through customer-centric, and coming for human-centered, a... [more] | SWIM2017-15 SC2017-20 pp.39-44 |
|
| SIP, CAS, MSS, VLD | 2017-06-20 10:30 |
Niigata | Niigata University, Ikarashi Campus | On Customer Review-based Imitative Dynamics and Effects of Stealth Marketing Sho Hattori, Takafumi Kanazawa (Osaka Univ.) CAS2017-15 VLD2017-18 SIP2017-39 MSS2017-15 |
In this paper, we model consumers' behaviors based on customer review on the Web as a population game. The review-based... [more] |
CAS2017-15 VLD2017-18 SIP2017-39 MSS2017-15 pp.75-80 |
| SWIM | 2017-05-19 16:10 |
Tokyo | Kikai-Shinko-Kaikan Bldg. | The Cyberspace Revolution
-- Rethinking Marketing -- Shoei Komatsu (APSOM) SWIM2017-5 |
Marketing had begun from product centricity and is now taking an approach that combines online and offline interaction b... [more] | SWIM2017-5 pp.23-28 |
| CS, CQ (Joint) |
2017-04-21 14:45 |
Hokkaido | Chitose Institute of Science and Technology | Evaluation of the Robustness of Influence Maximization Algorithms against Random Perturbations to Influence Spread Probability Sho Tsugawa (Univ. of Tsukuba), Hiroyuki Ohsaki (Kwansei Gakuin Univ.) CQ2017-11 |
Given a social network, an influence maximization algorithm aims to find a set of influential (seed) nodes in the networ... [more] | CQ2017-11 pp.53-58 |
| NLC, IPSJ-IFAT | 2017-02-09 14:45 |
Osaka | [Invited Talk]
Dawn of human values marketing
-- History of 5 years from (Synergy Marketing, Inc.) Research and Development start-up -- Yasuo Tanida (Synergy Marketing) NLC2016-45 |
Communication based on human understanding in marketing is very important. We have repeated verification of value market... [more] | NLC2016-45 pp.31-33 |
|
| SWIM | 2016-08-26 15:00 |
Tokyo | Rethinking the Cyberspace Shoei Komatsu (APSOM) SWIM2016-8 |
The cyberspace has been considered that it consists of quadrants, i.e. corporate, industrial, personal, and social. Foll... [more] | SWIM2016-8 pp.9-14 |
|
| SWIM | 2016-05-20 16:20 |
Tokyo | Kikai-Shinko-Kaikan Bldg. | Cyberspace Revolution
-- Rethinking Cyberspace Capabilities -- Shoei Komatsu (APSOM) SWIM2016-3 |
Now is the time for the enterprise to change their competition among themselves to among their ecosystems. And that, the... [more] | SWIM2016-3 pp.9-14 |
| CS, CQ, NV (Joint) |
2016-04-21 10:10 |
Tokyo | Kikai-Shinko-Kaikan Bldg. | On the Effects of Random Jump in an Influence Maximization Algorithm for Unknown Graphs Shodai Mihara (Kwansei Gakuin Univ.), Sho Tsugawa (Univ. of Tsukuba), Hiroyuki Ohsaki (Kwansei Gakuin Univ.) CQ2016-3 |
We have proposed a problem called influence maximization for unknown graphs, and a heuristic algorithm for the problem... [more] |
CQ2016-3 pp.13-18 |
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