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Committee Date Time Place Paper Title / Authors Abstract Paper #
HCGSYMPO
(2nd)
2014-12-17
- 2014-12-19
Yamaguchi Kaikyo Messe Shimonoseki Effects of presentation of side effect on consumers’ intention to purchase medicine
Tomoko Hoshino, Atsushi Kimura, Naoki Mukawa (Tokyo Denki Univ.)
This study aims to explore the effect of the presentation style of side effects for over-the-counter (OTC) medicine on t... [more]
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