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Committee Date Time Place Paper Title / Authors Abstract Paper #
ITS, IE, ITE-MMS, ITE-HI, ITE-ME, ITE-AIT [detail] 2019-02-20
10:15
Hokkaido Hokkaido Univ. Brand Relationship Analysis using Followers' Hash Tags and Images in Social Media Services
Yiwei Zhang, Xueting Wang (The Univ. of Tokyo), Yoshiaki Sakai (Geomarketing), Toshihiko Yamasaki (The Univ. of Tokyo) ITS2018-76 IE2018-97
Nowadays, brands are using social media such as Instagram regularly for marketing and targeted advertising. In our previ... [more] ITS2018-76 IE2018-97
pp.159-164
MVE 2018-09-06
14:50
Osaka   Measuring Similarity between Brands using Social Media Content
Yiwei Zhang (The Univ. of Tokyo), Yoshiaki Sakai (Geomarketing), Toshihiko Yamasaki (The Univ. of Tokyo) MVE2018-16
Understanding users' behavior can greatly affect the strategies for marketing and targeted advertising. In this paper, w... [more] MVE2018-16
pp.19-24
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