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Paper Abstract and Keywords
Presentation 2007-12-11 15:20
An Essay on Success Factors of Smartcard Businesses -- Cases of Felica --
Shiro Uesugi (Matsuyama Univ.) SITE2007-45
Abstract (in Japanese) (See Japanese page) 
(in English) 2007 is the year of e-Money in Japan. There are two existing large services of e-Money - Edy of bit Wallet and Suica of East JR both built on the infrastructure of Felica system provided by Sony. The competitions between the two parties are called “Edy-Suica War.” To make it more complicated, the “War” is not the battle only between the two parties. NTT DoCoMo had entered in the competition by establishing their “iD / DCMX” services, and QUICPay of JCB and AEON came as well; both of which use the same Felica smartcard embedded in the mobile phones. In 2007, Seven & i Holdings Co., Ltd. enters into the competition. The numbers of smartcard issued is expected as many as 10 million, one of the largest scales. The technology they are going to deploy was announced Felica as well. In all, 2007 may be marked as the year of “ubiquitous” Felica. There is no other country where Felica is used so commonly than Japan. How would this peculiar monopoly have been attained?
This paper provides an analysis about how and why Felica became the standard of smartcard in Japan, and considers how the true ubiquitous business in Japan is carried out. There was a failure of getting international standard as smartcard from ISO/IEC for Felica in the first instance. But years later, another category as Near Field Communication (NFC) by ISO/IEC was established, and now it is perfectly working. This is a paper to investigate the reasons about this.
Keyword (in Japanese) (See Japanese page) 
(in English) Smartcard / e-Money / Loyalty Program / Felica / Electronically Registered Account Receivables / / /  
Reference Info. IEICE Tech. Rep., vol. 107, no. 375, SITE2007-45, pp. 7-12, Dec. 2007.
Paper # SITE2007-45 
Date of Issue 2007-12-04 (SITE) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF SITE2007-45

Conference Information
Committee SITE  
Conference Date 2007-12-11 - 2007-12-11 
Place (in Japanese) (See Japanese page) 
Place (in English) Kyoto Institute of Technology 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To SITE 
Conference Code 2007-12-SITE 
Language English 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) An Essay on Success Factors of Smartcard Businesses 
Sub Title (in English) Cases of Felica 
Keyword(1) Smartcard  
Keyword(2) e-Money  
Keyword(3) Loyalty Program  
Keyword(4) Felica  
Keyword(5) Electronically Registered Account Receivables  
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1st Author's Name Shiro Uesugi  
1st Author's Affiliation Matsuyama University (Matsuyama Univ.)
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Speaker Author-1 
Date Time 2007-12-11 15:20:00 
Presentation Time 25 minutes 
Registration for SITE 
Paper # SITE2007-45 
Volume (vol) vol.107 
Number (no) no.375 
Page pp.7-12 
#Pages 6 
Date of Issue 2007-12-04 (SITE) 

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