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| Paper Abstract and Keywords | ||
| Presentation | 2008-05-16 10:30 Information Delivery Methods Using User Attributes and Location Information Shigeru Kaneda, Daizou Ikeda, Hiroshi Kawakami, Noriteru Shinagawa (NTT DoCoMo)  NS2008-12 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | Personal communications devices such as cellular phones are widely used. That could make it possible to delivery specific information to individual users or segmented users instead of all users. Furthermore, demands of push-type information delivery using user attributes and location information has grown because advertisings using such a method can focus on targeted users and improve the cost-effectiveness. In this study, we describe requirements to achieve such an information delivery method from the viewpoint of system resources and privacy. Then, we compare three types of methods, and clarify the issues and discuss possible solutions. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | User Attributes / Location Information / Advertising DeliveryAdvertising Delivery / Broadcast / MBMS / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 108, no. 31, NS2008-12, pp. 67-72, May 2008. | |
| Paper # | NS2008-12 | |
| Date of Issue | 2008-05-08 (NS) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | NS2008-12 |
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| Conference Information | |
| Committee | NS |
| Conference Date | 2008-05-15 - 2008-05-16 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Future University-Hakodate |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Traffic Modeling, Post-IP Networking, Network Control, Protocol Design, Network Simulation, etc. |
| Paper Information | |
| Registration To | NS |
| Conference Code | 2008-05-NS |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Information Delivery Methods Using User Attributes and Location Information |
| Sub Title (in English) | |
| Keyword(1) | User Attributes |
| Keyword(2) | Location Information |
| Keyword(3) | Advertising DeliveryAdvertising Delivery |
| Keyword(4) | Broadcast |
| Keyword(5) | MBMS |
| Keyword(6) | |
| Keyword(7) | |
| Keyword(8) | |
| 1st Author's Name | Shigeru Kaneda |
| 1st Author's Affiliation | NTT DoCoMo, Inc. (NTT DoCoMo) |
| 2nd Author's Name | Daizou Ikeda |
| 2nd Author's Affiliation | NTT DoCoMo, Inc. (NTT DoCoMo) |
| 3rd Author's Name | Hiroshi Kawakami |
| 3rd Author's Affiliation | NTT DoCoMo, Inc. (NTT DoCoMo) |
| 4th Author's Name | Noriteru Shinagawa |
| 4th Author's Affiliation | NTT DoCoMo, Inc. (NTT DoCoMo) |
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| Speaker | Author-1 |
| Date Time | 2008-05-16 10:30:00 |
| Presentation Time | 25 minutes |
| Registration for | NS |
| Paper # | NS2008-12 |
| Volume (vol) | vol.108 |
| Number (no) | no.31 |
| Page | pp.67-72 |
| #Pages | 6 |
| Date of Issue | 2008-05-08 (NS) |
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