Paper Abstract and Keywords |
Presentation |
2008-12-04 16:50
Consumer purchase behavior analysis by using RFID Tetsuro Tamura, Tatsuya Inaba, Osamu Nakamura, Jiro Kokuryo, Jun Murai (Keio Univ.) |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
This study proposes a set of data analytics methodologies by using consumer purchase behavior. We assume that consumer purchase behavior data is captured by using RFID system in retail stores. Since consumers’ preferences are getting more and more diversified recently, it becomes insufficient to use Point-Of-Sales data, which is a post-purchase decision data, to improve sales of the retail store. In order to improve sales, to understand what consumers really want is essential and to understand what consumers really want, retailers need to acquire data of how consumers select or not select a specific item, analyze why some items are selected and others are not, and utilize the analysis to improve their store operation, their products, and their corporate strategy. In this study, we explore the existing RFID experiments, identify the RFID data that will be captured in the retail store, and come up with the methodologies that can extract values from the data. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
RFID / POS / Consumer behavior / Consumer purchase behavior / Commodity preference / Store operation / Serving method improvement / |
Reference Info. |
IEICE Tech. Rep., vol. 108, no. 334, SIS2008-55, pp. 75-79, Dec. 2008. |
Paper # |
SIS2008-55 |
Date of Issue |
2008-11-27 (SIS) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Download PDF |
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Conference Information |
Committee |
SIS |
Conference Date |
2008-12-04 - 2008-12-05 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Kansai Univ. |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
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Paper Information |
Registration To |
SIS |
Conference Code |
2008-12-SIS |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Consumer purchase behavior analysis by using RFID |
Sub Title (in English) |
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Keyword(1) |
RFID |
Keyword(2) |
POS |
Keyword(3) |
Consumer behavior |
Keyword(4) |
Consumer purchase behavior |
Keyword(5) |
Commodity preference |
Keyword(6) |
Store operation |
Keyword(7) |
Serving method improvement |
Keyword(8) |
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1st Author's Name |
Tetsuro Tamura |
1st Author's Affiliation |
Keio University (Keio Univ.) |
2nd Author's Name |
Tatsuya Inaba |
2nd Author's Affiliation |
Keio University (Keio Univ.) |
3rd Author's Name |
Osamu Nakamura |
3rd Author's Affiliation |
Keio University (Keio Univ.) |
4th Author's Name |
Jiro Kokuryo |
4th Author's Affiliation |
Keio University (Keio Univ.) |
5th Author's Name |
Jun Murai |
5th Author's Affiliation |
Keio University (Keio Univ.) |
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Speaker |
Author-1 |
Date Time |
2008-12-04 16:50:00 |
Presentation Time |
25 minutes |
Registration for |
SIS |
Paper # |
SIS2008-55 |
Volume (vol) |
vol.108 |
Number (no) |
no.334 |
Page |
pp.75-79 |
#Pages |
5 |
Date of Issue |
2008-11-27 (SIS) |
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