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Paper Abstract and Keywords
Presentation 2009-07-10 14:25
Experimental Study on Incentive Rewarding for Word-of-Mouth Information Distribution
Ryo Hashimoto, Ryoichi Shinkuma (Kyoto Univ.), Taku Konishi, Rie Tanaka, Satoko Itaya, Shinichi Doi, Keiji Yamada (NEC), Tatsuro Takahashi (Kyoto Univ.) MoMuC2009-24
Abstract (in Japanese) (See Japanese page) 
(in English) The growths of information communication technologies have drastically reduced the cost required for information senders. However, as a result, information receivers have needed to filter out unnecessary information
and to extract important information from enormous amount of information they receive every day. One solution for this problem is a preference-based information distribution. However, this approach still requires significant cost to obtain and manage preferences of the receivers and to categorize information appropriately. In this paper, we focus on the Word-of-Mouth (WoM) information distribution, in which peoples send and receive information in a hop-by-hop manner along their social relationships. This could allow us to desirably send the information only to people who need because a content is transferred and received by only people who are interested in it. Furthermore, information exchange through social relationship could increase the reliability and the attractiveness of exchanged information. Furthermore, to effectively motivate people to spread the information, we introduce incentive rewarding. An experiment under real-life condition shows the effectiveness of incentive rewarding on the WoM information distribution.
Keyword (in Japanese) (See Japanese page) 
(in English) incentive / information distribution / word-of-mouse / experimental study / / / /  
Reference Info. IEICE Tech. Rep., vol. 109, July 2009.
Paper #  
Date of Issue 2009-07-02 (MoMuC) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF MoMuC2009-24

Conference Information
Committee CQ MoNA IPSJ-AVM  
Conference Date 2009-07-09 - 2009-07-10 
Place (in Japanese) (See Japanese page) 
Place (in English) Otaru City Hall 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Application quality in wireless environments, P2P/Ad-hoc networks, Video CODECs, Streaming technology, Reliability, General area 
Paper Information
Registration To MoNA 
Conference Code 2009-07-CQ-MoMuC-AVM 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Experimental Study on Incentive Rewarding for Word-of-Mouth Information Distribution 
Sub Title (in English)  
Keyword(1) incentive  
Keyword(2) information distribution  
Keyword(3) word-of-mouse  
Keyword(4) experimental study  
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1st Author's Name Ryo Hashimoto  
1st Author's Affiliation Kyoto University (Kyoto Univ.)
2nd Author's Name Ryoichi Shinkuma  
2nd Author's Affiliation Kyoto University (Kyoto Univ.)
3rd Author's Name Taku Konishi  
3rd Author's Affiliation NEC C&C Innovation Research Laboratories (NEC)
4th Author's Name Rie Tanaka  
4th Author's Affiliation NEC C&C Innovation Research Laboratories (NEC)
5th Author's Name Satoko Itaya  
5th Author's Affiliation NEC C&C Innovation Research Laboratories (NEC)
6th Author's Name Shinichi Doi  
6th Author's Affiliation NEC C&C Innovation Research Laboratories (NEC)
7th Author's Name Keiji Yamada  
7th Author's Affiliation NEC C&C Innovation Research Laboratories (NEC)
8th Author's Name Tatsuro Takahashi  
8th Author's Affiliation Kyoto University (Kyoto Univ.)
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Speaker Author-1 
Date Time 2009-07-10 14:25:00 
Presentation Time 25 minutes 
Registration for MoNA 
Paper # MoMuC2009-24 
Volume (vol) vol.109 
Number (no) no.122 
Page pp.77-82 
#Pages 6 
Date of Issue 2009-07-02 (MoMuC) 

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