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| Presentation | 2009-10-16 12:05 Incentive Rewarding for Network Services Growing Social Graphs Kazufumi Yogo, Ryoichi Shinkuma (Kyoto Univ.), Taku Konishi, Rie Tanaka, Satoko Itaya, Shinichi Doi, Keiji Yamada (NEC), Tatsuro Takahashi (Kyoto Univ.)  NS2009-102 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | Network services with growing social graphs, such as social networking services (SNS), have been well recognized as a new powerful platform for information distribution and exchange among people. However, we are currently experiencing inactive contributions of the information from users though the services are quite capable of facilitating communication between users. The reason for this can be the fact that users incur psychological costs; they feel risk when they make their own information including private information open to public and experience stress to maintain their `online' relationships with their friends. One solution for this problem is to motivate users by giving rewards them when they contribute to the service. However, to our best knowledge, there has been no effort that deals with incentives for growing social networks. In this paper, we first model users' psychological factors related to SNS and how to grow the social graphs. We then propose a novel incentive mechanism for SNS and discuss the effective reward distribution method based on the model through a simulation evaluation. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | social graph / SNS / incentive / cost / / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 109, no. 228, NS2009-102, pp. 145-150, Oct. 2009. | |
| Paper # | NS2009-102 | |
| Date of Issue | 2009-10-08 (NS) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | NS2009-102 |
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| Conference Information | |
| Committee | NS |
| Conference Date | 2009-10-15 - 2009-10-16 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Prefectural University of Kumamoto (Kumamoto) |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Network Architecture (Overlay, P2P, Ubiquitous Network, Active Network, NGN, New Generation Network), Grid |
| Paper Information | |
| Registration To | NS |
| Conference Code | 2009-10-NS |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Incentive Rewarding for Network Services Growing Social Graphs |
| Sub Title (in English) | |
| Keyword(1) | social graph |
| Keyword(2) | SNS |
| Keyword(3) | incentive |
| Keyword(4) | cost |
| Keyword(5) | |
| Keyword(6) | |
| Keyword(7) | |
| Keyword(8) | |
| 1st Author's Name | Kazufumi Yogo |
| 1st Author's Affiliation | Kyoto University (Kyoto Univ.) |
| 2nd Author's Name | Ryoichi Shinkuma |
| 2nd Author's Affiliation | Kyoto University (Kyoto Univ.) |
| 3rd Author's Name | Taku Konishi |
| 3rd Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 4th Author's Name | Rie Tanaka |
| 4th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 5th Author's Name | Satoko Itaya |
| 5th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 6th Author's Name | Shinichi Doi |
| 6th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 7th Author's Name | Keiji Yamada |
| 7th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 8th Author's Name | Tatsuro Takahashi |
| 8th Author's Affiliation | Kyoto University (Kyoto Univ.) |
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| Speaker | Author-1 |
| Date Time | 2009-10-16 12:05:00 |
| Presentation Time | 25 minutes |
| Registration for | NS |
| Paper # | NS2009-102 |
| Volume (vol) | vol.109 |
| Number (no) | no.228 |
| Page | pp.145-150 |
| #Pages | 6 |
| Date of Issue | 2009-10-08 (NS) |
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