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| Presentation | 2010-01-21 12:00 [Technology Exhibit] Interactive Advertising for Mobile Users through Sensor and Actuator Platform Network "NerveNet" Masugi Inoue, Masaaki Ohnishi (NICT), Hiroaki Morino (Shibaura Inst. of Tech.), Tohru Sanefuji (Nassua Solutions Co.)  MoMuC2009-60 AN2009-56 USN2009-56 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | NerveNet is a new generation mobile access network that is expected to transport various kinds of dynamically changing information about a locality and/or persons gathered from sensors to different destination servers in a secure manner in order to provide personalized context-aware services. An example of promising applications NerveNet can provide is the interactive advertisement. NerveNet provides advertisers with a platform to send right advertisement at a right timing to a group of users who share the same context such as preferences and location. The advertising stores can analyze the effect of the advertisement quantitatively by performing real-time monitoring of the number of customers who have visited the store after having received the advertisement and the number of customers who have purchased sales items after having visited the store. The stores can accordingly adapt the content and the advertising timing of the advertisement to make the advertisement more effective. We demonstrate such advertisement and environment monitoring application on a small-scale NerveNet to illustrate the basic functions of NerveNet as well as the concept of interactive advertisement. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | context aware / sensor network / platform / wireless mesh network / / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 109, Jan. 2010. | |
| Paper # | ||
| Date of Issue | 2010-01-14 (MoMuC, AN, USN) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | MoMuC2009-60 AN2009-56 USN2009-56 |
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| Conference Information | |
| Committee | USN AN MoNA |
| Conference Date | 2010-01-21 - 2010-01-22 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Actcity Hamamatsu |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Mobile P2P, Ubiquitous networks, Ad hoc networks, Sensor network, etc. |
| Paper Information | |
| Registration To | MoNA |
| Conference Code | 2010-01-USN-AN-MoMuC |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Interactive Advertising for Mobile Users through Sensor and Actuator Platform Network "NerveNet" |
| Sub Title (in English) | |
| Keyword(1) | context aware |
| Keyword(2) | sensor network |
| Keyword(3) | platform |
| Keyword(4) | wireless mesh network |
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| 1st Author's Name | Masugi Inoue |
| 1st Author's Affiliation | National Institute of Information and Communications Technology (NICT) |
| 2nd Author's Name | Masaaki Ohnishi |
| 2nd Author's Affiliation | National Institute of Information and Communications Technology (NICT) |
| 3rd Author's Name | Hiroaki Morino |
| 3rd Author's Affiliation | Shibaura Institute of Technology (Shibaura Inst. of Tech.) |
| 4th Author's Name | Tohru Sanefuji |
| 4th Author's Affiliation | Nassua Solutions Corporation (Nassua Solutions Co.) |
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| Speaker | Author-1 |
| Date Time | 2010-01-21 12:00:00 |
| Presentation Time | 240 minutes |
| Registration for | MoNA |
| Paper # | MoMuC2009-60, AN2009-56, USN2009-56 |
| Volume (vol) | vol.109 |
| Number (no) | no.380(MoMuC), no.381(AN), no.382(USN) |
| Page | pp.37-38(MoMuC), pp.53-54(AN), pp.37-38(USN) |
| #Pages | 2 |
| Date of Issue | 2010-01-14 (MoMuC, AN, USN) |
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