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Paper Abstract and Keywords
Presentation 2010-03-12 10:50
A Study of Paradigm Shift made possible by the Conversion from Contract-Oriented Data Model to Customer-Oriented Data Model in Telecom Company
Yu Morioka, Yoichi Yamashita, Moriyasu Komase, Hidetoshi Mori (NTT West) ICM2009-58
Abstract (in Japanese) (See Japanese page) 
(in English) When a telecom company have developed the business by telephone and leased circuit service, it has used the telephone number or a line ID of exclusive one as a identifier for specifying its customers, it treated its customer information as added data to contract information. But now the company is offering the various access services, for example ADSL and optical one and the contents service which is different from access service. The company is facing the paradigm shift made possible by the conversion from contract-oriented data model to customer-oriented data model because customer relationship management is developed, and it is increasingly important to analyze its customers’ persona and life-log.
This paper considers the check up point for transition from existent contract-oriented data model to customer-oriented data model, and the effect of the customer-oriented data model.
Keyword (in Japanese) (See Japanese page) 
(in English) Data Model / Customer Management ID / Information of the answering / / / / /  
Reference Info. IEICE Tech. Rep., vol. 109, no. 463, ICM2009-58, pp. 75-80, March 2010.
Paper # ICM2009-58 
Date of Issue 2010-03-04 (ICM) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee ICM  
Conference Date 2010-03-11 - 2010-03-12 
Place (in Japanese) (See Japanese page) 
Place (in English)  
Topics (in Japanese) (See Japanese page) 
Topics (in English) ICT System Management, etc. 
Paper Information
Registration To ICM 
Conference Code 2010-03-ICM 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) A Study of Paradigm Shift made possible by the Conversion from Contract-Oriented Data Model to Customer-Oriented Data Model in Telecom Company 
Sub Title (in English)  
Keyword(1) Data Model  
Keyword(2) Customer Management ID  
Keyword(3) Information of the answering  
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1st Author's Name Yu Morioka  
1st Author's Affiliation Nippon Telegraph and Telephone West Corporation (NTT West)
2nd Author's Name Yoichi Yamashita  
2nd Author's Affiliation Nippon Telegraph and Telephone West Corporation (NTT West)
3rd Author's Name Moriyasu Komase  
3rd Author's Affiliation Nippon Telegraph and Telephone West Corporation (NTT West)
4th Author's Name Hidetoshi Mori  
4th Author's Affiliation Nippon Telegraph and Telephone West Corporation (NTT West)
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Speaker Author-1 
Date Time 2010-03-12 10:50:00 
Presentation Time 20 minutes 
Registration for ICM 
Paper # ICM2009-58 
Volume (vol) vol.109 
Number (no) no.463 
Page pp.75-80 
#Pages 6 
Date of Issue 2010-03-04 (ICM) 

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