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Paper Abstract and Keywords
Presentation 2011-10-06 14:00
[Special Talk] New Evolution of Marketing Science by Bayesian Modeling
Tadahiko Sato (Univ. of Tsukuba) PRMU2011-88
Abstract (in Japanese) (See Japanese page) 
(in English) In the marketing field, activities such as One-to One Marketing and Customer Relationship Management (CRM) have gotten a lot of attention for its effectiveness. In recent year, massive data that is the results of consumer's behavior have been accumulated. Extracting detailed information such as consumer and dynamics heterogeneity from those data is required for upgrading micro marketing activities. Bayesian modeling plays a major role in these situations. The purpose of this presentation is to introduce both roles of Bayesian modeling and analytical examples in marketing.
Keyword (in Japanese) (See Japanese page) 
(in English) Bayesian Modeling / Marketing Science / Massive Data / Consumer Heterogeneity / Dynamics / / /  
Reference Info. IEICE Tech. Rep., vol. 111, no. 222, PRMU2011-88, pp. 15-15, Oct. 2011.
Paper # PRMU2011-88 
Date of Issue 2011-09-29 (PRMU) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF PRMU2011-88

Conference Information
Committee PRMU  
Conference Date 2011-10-06 - 2011-10-07 
Place (in Japanese) (See Japanese page) 
Place (in English)  
Topics (in Japanese) (See Japanese page) 
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Paper Information
Registration To PRMU 
Conference Code 2011-10-PRMU 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) New Evolution of Marketing Science by Bayesian Modeling 
Sub Title (in English)  
Keyword(1) Bayesian Modeling  
Keyword(2) Marketing Science  
Keyword(3) Massive Data  
Keyword(4) Consumer Heterogeneity  
Keyword(5) Dynamics  
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1st Author's Name Tadahiko Sato  
1st Author's Affiliation University of Tsukuba (Univ. of Tsukuba)
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Speaker Author-1 
Date Time 2011-10-06 14:00:00 
Presentation Time 40 minutes 
Registration for PRMU 
Paper # PRMU2011-88 
Volume (vol) vol.111 
Number (no) no.222 
Page p.15 
#Pages 1 
Date of Issue 2011-09-29 (PRMU) 

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