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Paper Abstract and Keywords
Presentation 2011-10-27 13:20
Research into the impact on sales caused by the spread of information on SNS -- Correlation between number of tweets on Twitter and sales of mobile application on iTunes AppStore --
Tasuku Okuda, Takami Yasuda (Nagoya Univ.), Masashi Mizuno (QueryEye) SS2011-27
Abstract (in Japanese) (See Japanese page) 
(in English) With the recent spread of Social Media, people can share information easily and even in real-time. In this study, we investigated the correlation between the number of tweets in the twitter about a product such as an application on iTunes App Store and its sales. As a result of the study, the followings are found out. The percentage of rapid ranking rise in both the tweets and iTunes App Store was 49.79%. The case in which the boom in iTunes App Store followed rapid increase in the ranking of the tweets was 37.17%, and its average time lag was 4.9hours, the median value was 6hours.
Keyword (in Japanese) (See Japanese page) 
(in English) Twitter / SNS / Mobile Application / Statistics / Sales Strategy / / /  
Reference Info. IEICE Tech. Rep., vol. 111, no. 268, SS2011-27, pp. 1-6, Oct. 2011.
Paper # SS2011-27 
Date of Issue 2011-10-20 (SS) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF SS2011-27

Conference Information
Committee SS  
Conference Date 2011-10-27 - 2011-10-28 
Place (in Japanese) (See Japanese page) 
Place (in English) JAIST 
Topics (in Japanese) (See Japanese page) 
Topics (in English) General topics 
Paper Information
Registration To SS 
Conference Code 2011-10-SS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Research into the impact on sales caused by the spread of information on SNS 
Sub Title (in English) Correlation between number of tweets on Twitter and sales of mobile application on iTunes AppStore 
Keyword(1) Twitter  
Keyword(2) SNS  
Keyword(3) Mobile Application  
Keyword(4) Statistics  
Keyword(5) Sales Strategy  
Keyword(6)  
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1st Author's Name Tasuku Okuda  
1st Author's Affiliation Nagoya Univercity,Graduate School of Information Science,Department of Systems and Social Informatics (Nagoya Univ.)
2nd Author's Name Takami Yasuda  
2nd Author's Affiliation Nagoya Univercity,Graduate School of Information Science,Department of Systems and Social Informatics (Nagoya Univ.)
3rd Author's Name Masashi Mizuno  
3rd Author's Affiliation QueryEye, Inc. (QueryEye)
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Speaker Author-1 
Date Time 2011-10-27 13:20:00 
Presentation Time 30 minutes 
Registration for SS 
Paper # SS2011-27 
Volume (vol) vol.111 
Number (no) no.268 
Page pp.1-6 
#Pages 6 
Date of Issue 2011-10-20 (SS) 

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