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Paper Abstract and Keywords
Presentation 2013-01-22 11:10
A game-theoretic analysis of electronic commerce -- on the effect of customer reviews --
Akihiro Yoshida, Chiaki Sakama (Wakayama Univ.) MSS2012-46
Abstract (in Japanese) (See Japanese page) 
(in English) In electronic commerce, online customer reviews play an important role for users in making purchase decisions and selecting stores. On the other hand, there is an attempt to dupe users into believing that those reviews are honest comments by consumers while in fact they are disguised propaganda by a marketing company. In this study, we provide a game-theoretic model in which users make purchase decisions based on customer reviews, and then analyze the effect of those reviews on dealing between customers and stores.
Keyword (in Japanese) (See Japanese page) 
(in English) Electronic Commerce / Customer Review / Stealth Marketing / Game Theory / / / /  
Reference Info. IEICE Tech. Rep., vol. 112, no. 383, MSS2012-46, pp. 5-9, Jan. 2013.
Paper # MSS2012-46 
Date of Issue 2013-01-15 (MSS) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF MSS2012-46

Conference Information
Committee MSS  
Conference Date 2013-01-22 - 2013-01-23 
Place (in Japanese) (See Japanese page) 
Place (in English) Osaka Int. Convention Center 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To MSS 
Conference Code 2013-01-MSS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) A game-theoretic analysis of electronic commerce 
Sub Title (in English) on the effect of customer reviews 
Keyword(1) Electronic Commerce  
Keyword(2) Customer Review  
Keyword(3) Stealth Marketing  
Keyword(4) Game Theory  
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1st Author's Name Akihiro Yoshida  
1st Author's Affiliation Wakayama University (Wakayama Univ.)
2nd Author's Name Chiaki Sakama  
2nd Author's Affiliation Wakayama University (Wakayama Univ.)
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Speaker Author-1 
Date Time 2013-01-22 11:10:00 
Presentation Time 25 minutes 
Registration for MSS 
Paper # MSS2012-46 
Volume (vol) vol.112 
Number (no) no.383 
Page pp.5-9 
#Pages 5 
Date of Issue 2013-01-15 (MSS) 

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