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Paper Abstract and Keywords
Presentation 2013-05-24 14:00
The Effects on Expectation, Satisfaction and Comprehensive Evaluation by Changing Colors of Movie Posters Based on Reviews
Yuta Yagi, Tomoko Kajiyama, Noritomo Ouchi (Aoyama Gakuin Univ.) EMM2013-8
Abstract (in Japanese) (See Japanese page) 
(in English) We have proposed a color extraction method from text with a database expressing the relationships between adjectives and 130 colors to create an abstract image that reflects people impressions. We applied this method to movie reviews, replaced colors of movie posters with extracted colors from the method, and performed an experiment to verify the effects on people’s expectation, satisfaction and comprehensive evaluation with 50 participants. We selected five movies as experimental targets; two movies had lower comprehensive evaluation and three movies had higher one in a movie community site. By showing the poster created by our method to participants, the movie with lower comprehensive evaluation could get higher satisfaction keeping the same level of expectation, and the movie with higher comprehensive evaluation could get higher expectation keeping the same level of satisfaction.
Keyword (in Japanese) (See Japanese page) 
(in English) movie poster / review / adjective / color / expectation / satisfaction / comprehensive evaluation /  
Reference Info. IEICE Tech. Rep., vol. 113, no. 66, EMM2013-8, pp. 43-48, May 2013.
Paper # EMM2013-8 
Date of Issue 2013-05-17 (EMM) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF EMM2013-8

Conference Information
Committee EMM  
Conference Date 2013-05-24 - 2013-05-25 
Place (in Japanese) (See Japanese page) 
Place (in English) Kochijyo Hall 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Poster Session, etc. 
Paper Information
Registration To EMM 
Conference Code 2013-05-EMM 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) The Effects on Expectation, Satisfaction and Comprehensive Evaluation by Changing Colors of Movie Posters Based on Reviews 
Sub Title (in English)  
Keyword(1) movie poster  
Keyword(2) review  
Keyword(3) adjective  
Keyword(4) color  
Keyword(5) expectation  
Keyword(6) satisfaction  
Keyword(7) comprehensive evaluation  
Keyword(8)  
1st Author's Name Yuta Yagi  
1st Author's Affiliation Aoyama Gakuin University (Aoyama Gakuin Univ.)
2nd Author's Name Tomoko Kajiyama  
2nd Author's Affiliation Aoyama Gakuin University (Aoyama Gakuin Univ.)
3rd Author's Name Noritomo Ouchi  
3rd Author's Affiliation Aoyama Gakuin University (Aoyama Gakuin Univ.)
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Speaker Author-2 
Date Time 2013-05-24 14:00:00 
Presentation Time 180 minutes 
Registration for EMM 
Paper # EMM2013-8 
Volume (vol) vol.113 
Number (no) no.66 
Page pp.43-48 
#Pages 6 
Date of Issue 2013-05-17 (EMM) 

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