Paper Abstract and Keywords |
Presentation |
2014-04-18 14:25
Spread of Information over Social Network and Its Advertisement Effect Hiroshi Toyoizumi, Shingo Nakagawa (Waseda Univ.) NS2014-22 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Various information is distributed on social networks. Especially, companies are increasing their marketing activities on social network. There are two main categories of marketing on social network: (1) advertisement by word of mouth such as “like” and “share”, and (2) direct marketing such as banners displayed on the customers’ window. In this research we will model the spread process of word of mouth advertisement on social network, and compare their effectiveness with direct marketing. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Social Network / Advertisement Effect / Spread / SIR epidemic model / / / / |
Reference Info. |
IEICE Tech. Rep., vol. 114, no. 6, NS2014-22, pp. 119-123, April 2014. |
Paper # |
NS2014-22 |
Date of Issue |
2014-04-10 (NS) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
Download PDF |
NS2014-22 |
Conference Information |
Committee |
NS |
Conference Date |
2014-04-17 - 2014-04-18 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Ishigaki-City-Hall |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Traffic, Network evaluation, Performance, Resource Management/Control, Traffic Engineering, Reliability, Resiliency |
Paper Information |
Registration To |
NS |
Conference Code |
2014-04-NS |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Spread of Information over Social Network and Its Advertisement Effect |
Sub Title (in English) |
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Social Network |
Keyword(2) |
Advertisement Effect |
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Spread |
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SIR epidemic model |
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1st Author's Name |
Hiroshi Toyoizumi |
1st Author's Affiliation |
Waseda University (Waseda Univ.) |
2nd Author's Name |
Shingo Nakagawa |
2nd Author's Affiliation |
Waseda University (Waseda Univ.) |
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Speaker |
Author-1 |
Date Time |
2014-04-18 14:25:00 |
Presentation Time |
25 minutes |
Registration for |
NS |
Paper # |
NS2014-22 |
Volume (vol) |
vol.114 |
Number (no) |
no.6 |
Page |
pp.119-123 |
#Pages |
5 |
Date of Issue |
2014-04-10 (NS) |
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