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Paper Abstract and Keywords
Presentation 2014-05-15 13:00
A Cross-Country Comparison on User Acceptance of Multimedia Cloud : The UK and South Korea
Yasuhiro Tanaka (Senshu Univ.), Akihisa Kodate (Tsuda College), John Stefan Yongyun (Waseda Univ.), Timothy Bolt (Univ. Southampton) LOIS2014-1
Abstract (in Japanese) (See Japanese page) 
(in English) Multimedia Cloud Services (MCS) continue to become more widely used, while at the same time various issues related to user privacy have been increasingly recognised. This study aims to investigate popular acceptance of these services in the UK and South Korea focusing on the influence of users’ privacy awareness. An online questionnaire survey was administered and analysed using a TAM-based research framework and estimated with partial least squares structural equation modelling (PLS-SEM). As a result, it was confirmed that the users' privacy awareness positively affected social identity which was the strongest factor affecting the utilization of MCS in both the UK and Korea.
Keyword (in Japanese) (See Japanese page) 
(in English) Multimedia Cloud / User Acceptance / TAM(Technology Acceptance Model) / Cross-Country Comparison / / / /  
Reference Info. IEICE Tech. Rep., vol. 114, no. 32, LOIS2014-1, pp. 27-32, May 2014.
Paper # LOIS2014-1 
Date of Issue 2014-05-08 (LOIS) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
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reproduction
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee LOIS IPSJ-CN IPSJ-SPT  
Conference Date 2014-05-15 - 2014-05-16 
Place (in Japanese) (See Japanese page) 
Place (in English)  
Topics (in Japanese) (See Japanese page) 
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Paper Information
Registration To LOIS 
Conference Code 2014-05-LOIS-GN-SPT 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) A Cross-Country Comparison on User Acceptance of Multimedia Cloud : The UK and South Korea 
Sub Title (in English)  
Keyword(1) Multimedia Cloud  
Keyword(2) User Acceptance  
Keyword(3) TAM(Technology Acceptance Model)  
Keyword(4) Cross-Country Comparison  
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1st Author's Name Yasuhiro Tanaka  
1st Author's Affiliation Senshu University (Senshu Univ.)
2nd Author's Name Akihisa Kodate  
2nd Author's Affiliation Tsuda College (Tsuda College)
3rd Author's Name John Stefan Yongyun  
3rd Author's Affiliation Waseda University (Waseda Univ.)
4th Author's Name Timothy Bolt  
4th Author's Affiliation University of Southampton (Univ. Southampton)
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Speaker Author-1 
Date Time 2014-05-15 13:00:00 
Presentation Time 30 minutes 
Registration for LOIS 
Paper # LOIS2014-1 
Volume (vol) vol.114 
Number (no) no.32 
Page pp.27-32 
#Pages
Date of Issue 2014-05-08 (LOIS) 


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