Paper Abstract and Keywords |
Presentation |
2014-05-16 10:00
Relationships between an Engagement Rate and Posted Images on Company Facebook Pages Sho Ohara, Tomoko Kajiyama, Noritomo Ouchi (Aoyama Gakuin Univ.) EMM2014-4 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
It is important for companies who use SNS as their advertising to increase engagement rate which show the rate of reaction from fans. Our objective was to extract features of posted images with high engagement rate. We used the data of two food service companies achieving both high the number of fans and high engagement rate. We focused on new products, defined seven indices related to the area of the product and color, performed PCA and cluster analysis, and found the group including the images with high engagement rate by comparing the same products. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Posted image / Engagement rate / Company / SNS / Food / / / |
Reference Info. |
IEICE Tech. Rep., vol. 114, no. 33, EMM2014-4, pp. 17-22, May 2014. |
Paper # |
EMM2014-4 |
Date of Issue |
2014-05-08 (EMM) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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EMM2014-4 |
Conference Information |
Committee |
EMM |
Conference Date |
2014-05-15 - 2014-05-16 |
Place (in Japanese) |
(See Japanese page) |
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Paper Information |
Registration To |
EMM |
Conference Code |
2014-05-EMM |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Relationships between an Engagement Rate and Posted Images on Company Facebook Pages |
Sub Title (in English) |
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Keyword(1) |
Posted image |
Keyword(2) |
Engagement rate |
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Company |
Keyword(4) |
SNS |
Keyword(5) |
Food |
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1st Author's Name |
Sho Ohara |
1st Author's Affiliation |
Aoyama Gakuin University (Aoyama Gakuin Univ.) |
2nd Author's Name |
Tomoko Kajiyama |
2nd Author's Affiliation |
Aoyama Gakuin University (Aoyama Gakuin Univ.) |
3rd Author's Name |
Noritomo Ouchi |
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Aoyama Gakuin University (Aoyama Gakuin Univ.) |
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Speaker |
Author-2 |
Date Time |
2014-05-16 10:00:00 |
Presentation Time |
30 minutes |
Registration for |
EMM |
Paper # |
EMM2014-4 |
Volume (vol) |
vol.114 |
Number (no) |
no.33 |
Page |
pp.17-22 |
#Pages |
6 |
Date of Issue |
2014-05-08 (EMM) |
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