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Paper Abstract and Keywords
Presentation 2014-06-19 14:50
Analysis of Purchase Behavior based on IC card usage record before and after Transportation.
Akifumi Kiyohiro, Kohei Yamaguchi, Gao He, Hiroyuki Nakamura, Tsunenori Mine (Kyushu Univ.) AI2014-7
Abstract (in Japanese) (See Japanese page) 
(in English) Capturing people’s behavior patterns, such as purchase patterns or shop-around-behavior patterns, are big marketing concern since such patterns are good resources to invent new marketing services. To this end, a lot of studies using POS (Points Of Sales) data have been conducted to extract purchase behaviors for CRM (Customer Relation Management). In addition, since a lot of widespread sensor devices, smart cards or mobile phones have become available recently, anyone can try to analyze pedestrians’ trajectories obtained as GPS data and extract people’s behavior patterns. However, only few research has been conducted to analyze relationships between board- ing and purchase behaviors based on usage histories of smart IC cards. This paper presents case studies of purchase behavior analysis based on usage histories of smart IC cards, especially focusing on purchase behaviors of passengers who just get on and off trains.
Keyword (in Japanese) (See Japanese page) 
(in English) Smart Card / IC Card / Big Data / Information recomondation / / / /  
Reference Info. IEICE Tech. Rep., vol. 114, no. 89, AI2014-7, pp. 37-42, June 2014.
Paper # AI2014-7 
Date of Issue 2014-06-12 (AI) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF AI2014-7

Conference Information
Committee AI  
Conference Date 2014-06-19 - 2014-06-19 
Place (in Japanese) (See Japanese page) 
Place (in English) Waseda University 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To AI 
Conference Code 2014-06-AI 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Analysis of Purchase Behavior based on IC card usage record before and after Transportation. 
Sub Title (in English)  
Keyword(1) Smart Card  
Keyword(2) IC Card  
Keyword(3) Big Data  
Keyword(4) Information recomondation  
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Keyword(6)  
Keyword(7)  
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1st Author's Name Akifumi Kiyohiro  
1st Author's Affiliation Kyushu University (Kyushu Univ.)
2nd Author's Name Kohei Yamaguchi  
2nd Author's Affiliation Kyushu University (Kyushu Univ.)
3rd Author's Name Gao He  
3rd Author's Affiliation Kyushu University (Kyushu Univ.)
4th Author's Name Hiroyuki Nakamura  
4th Author's Affiliation Kyushu University (Kyushu Univ.)
5th Author's Name Tsunenori Mine  
5th Author's Affiliation Kyushu University (Kyushu Univ.)
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Speaker Author-1 
Date Time 2014-06-19 14:50:00 
Presentation Time 30 minutes 
Registration for AI 
Paper # AI2014-7 
Volume (vol) vol.114 
Number (no) no.89 
Page pp.37-42 
#Pages 6 
Date of Issue 2014-06-12 (AI) 

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