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Paper Abstract and Keywords
Presentation 2015-01-22 11:35
Bus ride estimation using Cellular Radio Characteristics
Hiroshi Hanano, Haruki Izumikawa (KDDI Labs.), Hiroshi Okada, Yuichi Ishikawa (KDDI), Chihiro Ono (KDDI Labs.) IN2014-101
Abstract (in Japanese) (See Japanese page) 
(in English) We have been exploring an O2O (Online-to-offline) service that leverages an electronic coupon on a smartphone and digital signage on vehicle as a push media. In the O2O service, the digital signage on vehicle such as bus and train stimulates users to obtain the coupon by announcing it on vehicle, and drives conversion in the store, i.e., promotes the users to visit the store and purchase goods the coupon promotes. In this service scenario, it is necessary to estimate the purchase conversion in order to quantitatively evaluate the effect of the service.
Thus, we propose the bus ride estimation method using cellular radio characteristics in this paper. This method assumes that the similar characteristics are observed on same route. In modeling phase, the probability models of the Base Station ID series are created. In detection phase, the most coincident route is calculated from the observed Base Station ID series. We found that the accuracy of the bus ride estimation is 95.7 percent through the evaluation.
Keyword (in Japanese) (See Japanese page) 
(in English) Activity Recognition / O2O / / / / / /  
Reference Info. IEICE Tech. Rep., vol. 114, no. 401, IN2014-101, pp. 19-23, Jan. 2015.
Paper # IN2014-101 
Date of Issue 2015-01-15 (IN) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF IN2014-101

Conference Information
Committee IN  
Conference Date 2015-01-22 - 2015-01-23 
Place (in Japanese) (See Japanese page) 
Place (in English) Nagoya International Center 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Contents Delivery/Contents Exchange, Social Networking Service (SNS), Data Analysis/Processing Platform, Big Data, etc. 
Paper Information
Registration To IN 
Conference Code 2015-01-IN 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Bus ride estimation using Cellular Radio Characteristics 
Sub Title (in English)  
Keyword(1) Activity Recognition  
Keyword(2) O2O  
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1st Author's Name Hiroshi Hanano  
1st Author's Affiliation KDDI R&D Laboratories Inc. (KDDI Labs.)
2nd Author's Name Haruki Izumikawa  
2nd Author's Affiliation KDDI R&D Laboratories Inc. (KDDI Labs.)
3rd Author's Name Hiroshi Okada  
3rd Author's Affiliation KDDI Corporation (KDDI)
4th Author's Name Yuichi Ishikawa  
4th Author's Affiliation KDDI Corporation (KDDI)
5th Author's Name Chihiro Ono  
5th Author's Affiliation KDDI R&D Laboratories Inc. (KDDI Labs.)
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Speaker Author-1 
Date Time 2015-01-22 11:35:00 
Presentation Time 25 minutes 
Registration for IN 
Paper # IN2014-101 
Volume (vol) vol.114 
Number (no) no.401 
Page pp.19-23 
#Pages 5 
Date of Issue 2015-01-15 (IN) 

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