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Paper Abstract and Keywords
Presentation 2015-02-27 16:30
Similarity between Web Sites based on Users' viewing histories -- Comparison of effects of dimension reduction by SVD and ICA --
Yuka Aoki, Kouichi Matsuda (Otsuma Univ.), Akikazu Takeuchi (So-net) SWIM2014-32
Abstract (in Japanese) (See Japanese page) 
(in English) This paper reports and discusses similarity between web sites based on user’s viewing histories in Web adverting logs. We use the number of viewing web sites for each user in the viewing histories to create a site-by-user matrix, define the distance between sites as similarity and investigate the results.
Keyword (in Japanese) (See Japanese page) 
(in English) Web Advertising / User's Viewing Histories / Similarity Between Web Sites / SVD / ICA / / /  
Reference Info. IEICE Tech. Rep., vol. 114, no. 468, SWIM2014-32, pp. 31-36, Feb. 2015.
Paper # SWIM2014-32 
Date of Issue 2015-02-20 (SWIM) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF SWIM2014-32

Conference Information
Committee SWIM  
Conference Date 2015-02-27 - 2015-02-27 
Place (in Japanese) (See Japanese page) 
Place (in English) Kikai-Shinko-Kaikan Bldg. 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Business Evaluation and Reliability, Student Session 
Paper Information
Registration To SWIM 
Conference Code 2015-02-SWIM 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Similarity between Web Sites based on Users' viewing histories 
Sub Title (in English) Comparison of effects of dimension reduction by SVD and ICA 
Keyword(1) Web Advertising  
Keyword(2) User's Viewing Histories  
Keyword(3) Similarity Between Web Sites  
Keyword(4) SVD  
Keyword(5) ICA  
1st Author's Name Yuka Aoki  
1st Author's Affiliation Otsuma Women's University (Otsuma Univ.)
2nd Author's Name Kouichi Matsuda  
2nd Author's Affiliation Otsuma Women's University (Otsuma Univ.)
3rd Author's Name Akikazu Takeuchi  
3rd Author's Affiliation So-net Corporation (So-net)
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Speaker Author-1 
Date Time 2015-02-27 16:30:00 
Presentation Time 25 minutes 
Registration for SWIM 
Paper # SWIM2014-32 
Volume (vol) vol.114 
Number (no) no.468 
Page pp.31-36 
Date of Issue 2015-02-20 (SWIM) 

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