Paper Abstract and Keywords |
Presentation |
2015-09-01 11:20
Relation between Message Sentiment and its Virality on Social Media Sho Tsugawa (Univ. of Tsukuba), Hiroyuki Ohsaki (Kwansei Gakuin Univ.) CQ2015-46 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
We investigate the relation between the sentiment of a message on social media and its virality, defined as the volume and the speed of message diffusion. We analyze 4.1 million messages (tweets) obtained from Twitter. The virality of a message is measured by the number of message repostings (retweets) and the time elapsed from the original posting of a message to its $N$th reposting ($N$-retweet time). Through extensive analyses, we find that negative messages are likely to be reposted more rapidly and frequently than positive and neutral messages. Specifically, the reposting volume of negative messages is as 1.2--1.6 times as that of positive and neutral messages, and negative messages spread approximately 25% faster than positive and neutral messages when the diffusion volume is large. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Social media / Twitter / Information diffusion / Retweet / Sentiment / / / |
Reference Info. |
IEICE Tech. Rep., vol. 115, no. 206, CQ2015-46, pp. 37-42, Sept. 2015. |
Paper # |
CQ2015-46 |
Date of Issue |
2015-08-25 (CQ) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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CQ2015-46 |
Conference Information |
Committee |
CQ |
Conference Date |
2015-09-01 - 2015-09-02 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Kyoto Institute of Technology |
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(See Japanese page) |
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Paper Information |
Registration To |
CQ |
Conference Code |
2015-09-CQ |
Language |
English (Japanese title is available) |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Relation between Message Sentiment and its Virality on Social Media |
Sub Title (in English) |
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Social media |
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Twitter |
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Information diffusion |
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Retweet |
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Sentiment |
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1st Author's Name |
Sho Tsugawa |
1st Author's Affiliation |
University of Tsukuba (Univ. of Tsukuba) |
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Hiroyuki Ohsaki |
2nd Author's Affiliation |
Kwansei Gakuin University (Kwansei Gakuin Univ.) |
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Speaker |
Author-1 |
Date Time |
2015-09-01 11:20:00 |
Presentation Time |
20 minutes |
Registration for |
CQ |
Paper # |
CQ2015-46 |
Volume (vol) |
vol.115 |
Number (no) |
no.206 |
Page |
pp.37-42 |
#Pages |
6 |
Date of Issue |
2015-08-25 (CQ) |
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