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Paper Abstract and Keywords
Presentation 2016-01-23 13:30
Relationship between consumer comprehension of food factor information and cognitive traits
Sana Inoue (NARO), Hidehito Honda (Univ. of Tokyo), Kazuma Mori (Osaka Univ.), Mari Maeda-Yamamoto (NARO), Takeo Shiina (Chiba Univ.), Yukio Magariyama, Yuji Wada (NARO) HCS2015-74
Abstract (in Japanese) (See Japanese page) 
(in English) In this research, we conducted web based survey about consumers’ understanding and impression on new functional component using fictional news report. Since new food labeling system of functional food started from April, 2015, it is expected the increase of food choice for ordinal consumers. However, it might be difficult for consumers to understand correctly and to find foods suit their needs from flood of information. We introduced three cognitive indexes, Cognitive Reflection Test, Numeracy, and Graph literacy to investigate the influence of cognitive traits on the reading comprehension and interpretation. As a result, we found that Graph literacy was correlated with accuracy of information understanding and other two indexes were correlated with psychological factor of interpretation.
Keyword (in Japanese) (See Japanese page) 
(in English) Cognitive Reflection Test / Numeracy / Graph literacy / New functional component / / / /  
Reference Info. IEICE Tech. Rep., vol. 115, no. 418, HCS2015-74, pp. 91-96, Jan. 2016.
Paper # HCS2015-74 
Date of Issue 2016-01-15 (HCS) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Notes on Review This article is a technical report without peer review, and its polished version will be published elsewhere.
Download PDF HCS2015-74

Conference Information
Committee HCS  
Conference Date 2016-01-22 - 2016-01-23 
Place (in Japanese) (See Japanese page) 
Place (in English) Yamato Kaigishitsu 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Psychology and Life-stage of Communication, etc. 
Paper Information
Registration To HCS 
Conference Code 2016-01-HCS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Relationship between consumer comprehension of food factor information and cognitive traits 
Sub Title (in English)  
Keyword(1) Cognitive Reflection Test  
Keyword(2) Numeracy  
Keyword(3) Graph literacy  
Keyword(4) New functional component  
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Keyword(6)  
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1st Author's Name Sana Inoue  
1st Author's Affiliation National Agriculture and Food Research Organization (NARO)
2nd Author's Name Hidehito Honda  
2nd Author's Affiliation University of Tokyo (Univ. of Tokyo)
3rd Author's Name Kazuma Mori  
3rd Author's Affiliation Osaka University (Osaka Univ.)
4th Author's Name Mari Maeda-Yamamoto  
4th Author's Affiliation National Agriculture and Food Research Organization (NARO)
5th Author's Name Takeo Shiina  
5th Author's Affiliation Chiba University (Chiba Univ.)
6th Author's Name Yukio Magariyama  
6th Author's Affiliation National Agriculture and Food Research Organization (NARO)
7th Author's Name Yuji Wada  
7th Author's Affiliation National Agriculture and Food Research Organization (NARO)
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Speaker Author-1 
Date Time 2016-01-23 13:30:00 
Presentation Time 30 minutes 
Registration for HCS 
Paper # HCS2015-74 
Volume (vol) vol.115 
Number (no) no.418 
Page pp.91-96 
#Pages 6 
Date of Issue 2016-01-15 (HCS) 

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