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Paper Abstract and Keywords
Presentation 2016-11-08 13:55
Effect of Country-of-origin Image on the Perception of Foreign Online Stores
Vanessa Bracamonte, Hitoshi Okada (NII) ISEC2016-65 SITE2016-55 LOIS2016-43
Abstract (in Japanese) (See Japanese page) 
(in English) Consumer perception and evaluation of foreign goods can be affected by the perception of the different characteristics of the foreign country where they originate. This effect has been widely investigated for products and services, but not for cross-border electronic commerce. We propose that the cognitive and affective dimensions of country-of-origin image have an effect on the perception of a foreign online store, in particular on trust, visual appeal and intention of use. To validate this, we conducted an experimental study among Japanese participants using two online stores, from Thailand and Singapore. The results provided evidence of the positive effect of country-of-origin image on the foreign online store, but this effect was not equal between the two countries. In addition, the perception of each country from the point of view of the Japanese participants was structured differently. We discuss the implications of these results for the promotion of cross-border electronic commerce.
Keyword (in Japanese) (See Japanese page) 
(in English) Cross-border electronic commerce / Consumer behavior / Trust / Country-of-origin image / / / /  
Reference Info. IEICE Tech. Rep., vol. 116, no. 290, SITE2016-55, pp. 81-84, Nov. 2016.
Paper # SITE2016-55 
Date of Issue 2016-10-31 (ISEC, SITE, LOIS) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF ISEC2016-65 SITE2016-55 LOIS2016-43

Conference Information
Committee ISEC LOIS SITE  
Conference Date 2016-11-07 - 2016-11-08 
Place (in Japanese) (See Japanese page) 
Place (in English) Community Hall & AOSSA Mall, Fukui 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To SITE 
Conference Code 2016-11-ISEC-LOIS-SITE 
Language English 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Effect of Country-of-origin Image on the Perception of Foreign Online Stores 
Sub Title (in English)  
Keyword(1) Cross-border electronic commerce  
Keyword(2) Consumer behavior  
Keyword(3) Trust  
Keyword(4) Country-of-origin image  
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1st Author's Name Vanessa Bracamonte  
1st Author's Affiliation National Institute of Informatics (NII)
2nd Author's Name Hitoshi Okada  
2nd Author's Affiliation National Institute of Informatics (NII)
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Speaker Author-1 
Date Time 2016-11-08 13:55:00 
Presentation Time 25 minutes 
Registration for SITE 
Paper # ISEC2016-65, SITE2016-55, LOIS2016-43 
Volume (vol) vol.116 
Number (no) no.289(ISEC), no.290(SITE), no.291(LOIS) 
Page pp.81-84 
#Pages 4 
Date of Issue 2016-10-31 (ISEC, SITE, LOIS) 

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