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Paper Abstract and Keywords
Presentation 2017-03-10 12:40
Effects of presentation with 3D rotation on evaluation of objects and evoked brain activity
Kambara Haruka, Igata Motohiko, Katsura Shintaro, Shigemasu Hiroaki (KUT) HIP2016-88
Abstract (in Japanese) (See Japanese page) 
(in English) As a technique for presentation of commodities on a display, rotating goods to show three-dimensional structure as an animation is often used. The three-dimensional presentation itself has an entertainment factor and previous studies reported that the 3D presentation of goods with rotation influenced consumers to purchase them. In this study, to investigate the effects of the 3D rotation on evaluation of objects, we measured brain activities using fMRI during the task of evaluation as well as analyzing the difference of the score of the evaluation compared to the scores of other types of presentation. As a result, the score with 3D rotation was highest in the presentation conditions and the caudate nucleus which is related to reward showed significantly greater activation with 3D rotation. These results suggest that the positive effects of 3D presentation which is found by the analysis of the subjective evaluation score were also shown from brain activity.
Keyword (in Japanese) (See Japanese page) 
(in English) three-dimensional depth structure perception / structure from motion / fMRI / reward-system / caudate nucleus / / /  
Reference Info. IEICE Tech. Rep., vol. 116, no. 513, HIP2016-88, pp. 79-83, March 2017.
Paper # HIP2016-88 
Date of Issue 2017-03-02 (HIP) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee HIP  
Conference Date 2017-03-09 - 2017-03-10 
Place (in Japanese) (See Japanese page) 
Place (in English) CiNet 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Perception, action, VR psychology, brain function measurement, BMI/BCI, etc. 
Paper Information
Registration To HIP 
Conference Code 2017-03-HIP 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Effects of presentation with 3D rotation on evaluation of objects and evoked brain activity 
Sub Title (in English)  
Keyword(1) three-dimensional depth structure perception  
Keyword(2) structure from motion  
Keyword(3) fMRI  
Keyword(4) reward-system  
Keyword(5) caudate nucleus  
Keyword(6)  
Keyword(7)  
Keyword(8)  
1st Author's Name Kambara Haruka  
1st Author's Affiliation Kochi University of technology (KUT)
2nd Author's Name Igata Motohiko  
2nd Author's Affiliation Kochi University of technology (KUT)
3rd Author's Name Katsura Shintaro  
3rd Author's Affiliation Kochi University of technology (KUT)
4th Author's Name Shigemasu Hiroaki  
4th Author's Affiliation Kochi University of technology (KUT)
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Speaker Author-1 
Date Time 2017-03-10 12:40:00 
Presentation Time 20 minutes 
Registration for HIP 
Paper # HIP2016-88 
Volume (vol) vol.116 
Number (no) no.513 
Page pp.79-83 
#Pages 5 
Date of Issue 2017-03-02 (HIP) 

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