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Paper Abstract and Keywords
Presentation 2017-05-19 16:10
The Cyberspace Revolution -- Rethinking Marketing --
Shoei Komatsu (APSOM) SWIM2017-5
Abstract (in Japanese) (See Japanese page) 
(in English) Marketing had begun from product centricity and is now taking an approach that combines online and offline interaction between companies and consumers, via customer centricity and anthropo-centricity. Alternatively, it is said that business models should be designed to deliver on brand promises from the viewpoint of not companies but customers. On the other hand, sharing economies or redistribution markets make a sudden rise in consumer societies. A paradigm shift is going to right happen in the cyberspace. Therefore, marketing is studied from the viewpoint of business model.
Keyword (in Japanese) (See Japanese page) 
(in English) Business Model / Marketing / Comsumer Society / Sharing Economies / Redistribution Markets / / /  
Reference Info. IEICE Tech. Rep., vol. 117, no. 38, SWIM2017-5, pp. 23-28, May 2017.
Paper # SWIM2017-5 
Date of Issue 2017-05-12 (SWIM) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF SWIM2017-5

Conference Information
Committee SWIM  
Conference Date 2017-05-19 - 2017-05-19 
Place (in Japanese) (See Japanese page) 
Place (in English) Kikai-Shinko-Kaikan Bldg. 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Interprise and information technology, etc. 
Paper Information
Registration To SWIM 
Conference Code 2017-05-SWIM 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) The Cyberspace Revolution 
Sub Title (in English) Rethinking Marketing 
Keyword(1) Business Model  
Keyword(2) Marketing  
Keyword(3) Comsumer Society  
Keyword(4) Sharing Economies  
Keyword(5) Redistribution Markets  
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1st Author's Name Shoei Komatsu  
1st Author's Affiliation Advanced Planning and Scheduling Organization for Manufacturing (APSOM)
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Speaker Author-1 
Date Time 2017-05-19 16:10:00 
Presentation Time 25 minutes 
Registration for SWIM 
Paper # SWIM2017-5 
Volume (vol) vol.117 
Number (no) no.38 
Page pp.23-28 
#Pages 6 
Date of Issue 2017-05-12 (SWIM) 

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