Paper Abstract and Keywords |
Presentation |
2017-07-15 11:05
Theoretical Consideration on Innovation Dissemination of Wide Area Brands
-- Microeconomic Aspects -- Masahiro Morita (Matsuyama Univ.) ISEC2017-30 SITE2017-22 ICSS2017-29 EMM2017-33 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
"Regional revitalization" is considered as one of the most important tasks of Japan. Consequently, "Regional brands" initiated by local governments have been developed as one of the solutions to the task in many regions. Under such circumstances, recently, the Japanese version of DMOs (Destination Marketing/Management Organizations) have also been launched in many regions to promote those brands. These organizations aim to cooperate with each other in a region, as well as to actively spread those regional brands not only to the domestic market in different regions but also to the foreign and inbound markets. It also aims to widen the areas of the regions to be involved so as to broaden the brand strategy, i.e. "Wide Area Brand" strategy. However, in areas where regional collaboration has already been exercised, most of the areas faced difficulties in the collaborations among different regions. For example, they face difficulties in forming consensus among stakeholders beyond the boundaries of administrative districts so as to disseminate innovations. "Wide Area Brands" is not easy to establish though they are needed. In this paper, from the viewpoint of microeconomics, the method to realize the "Wide Area Brands" will be considered. This paper provides a theoretical consideration to increase the flows of visitors, exchange the ideas and dissemination of innovation with the help of network externalities of ICT. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Regional brands / DMO / Network externality / Microeconomics / Innovation / Dissemination model / / |
Reference Info. |
IEICE Tech. Rep., vol. 117, no. 126, SITE2017-22, pp. 215-218, July 2017. |
Paper # |
SITE2017-22 |
Date of Issue |
2017-07-07 (ISEC, SITE, ICSS, EMM) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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ISEC2017-30 SITE2017-22 ICSS2017-29 EMM2017-33 |
Conference Information |
Committee |
SITE EMM ISEC ICSS IPSJ-CSEC IPSJ-SPT |
Conference Date |
2017-07-14 - 2017-07-15 |
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(See Japanese page) |
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Paper Information |
Registration To |
SITE |
Conference Code |
2017-07-SITE-EMM-ISEC-ICSS-CSEC-SPT |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Theoretical Consideration on Innovation Dissemination of Wide Area Brands |
Sub Title (in English) |
Microeconomic Aspects |
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Regional brands |
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DMO |
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Network externality |
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Microeconomics |
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Innovation |
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Dissemination model |
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1st Author's Name |
Masahiro Morita |
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Matsuyama University (Matsuyama Univ.) |
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Speaker |
Author-1 |
Date Time |
2017-07-15 11:05:00 |
Presentation Time |
25 minutes |
Registration for |
SITE |
Paper # |
ISEC2017-30, SITE2017-22, ICSS2017-29, EMM2017-33 |
Volume (vol) |
vol.117 |
Number (no) |
no.125(ISEC), no.126(SITE), no.127(ICSS), no.128(EMM) |
Page |
pp.215-218 |
#Pages |
4 |
Date of Issue |
2017-07-07 (ISEC, SITE, ICSS, EMM) |
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