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Paper Abstract and Keywords
Presentation 2017-12-08 14:40
A Study of Living Environment and Regional Brands in the Seto Inland Sea Islands Brands -- Based on the survey before and after opening Shimanami Kaido --
Masahiro Morita (Matsuyama Univ.) SITE2017-57
Abstract (in Japanese) (See Japanese page) 
(in English) The author is conducting research on fostering the local living environment and regional brands with the aim of thinking about the methodology of promoting wide area brand strategy by the Japanese version of DMOs. In this research, as the first step, it will examine how the large environment change by the opening of the Shimanami Kaido in the area of Seto Inland Sea and islands affected to the living environment and inhabitant consciousness of the local people, based on the research which was conducted before the bridge construction and after 6 to 7 years of the construction. At the same time, we will consider the living environment index and describe future issues. Furthermore, because the year 2019 is the 20th anniversary of Shimanami Kaido, we are planning to investigate the target area newly. Therefore, we will organize the tasks for the research.
Keyword (in Japanese) (See Japanese page) 
(in English) Regional Brands / Living Environment / Indicators / Shimanami Kaido / Seto Inland Sea / DMO / Civic Pride /  
Reference Info. IEICE Tech. Rep., vol. 117, no. 340, SITE2017-57, pp. 15-18, Dec. 2017.
Paper # SITE2017-57 
Date of Issue 2017-12-01 (SITE) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee SITE IPSJ-CE IPSJ-CLE  
Conference Date 2017-12-08 - 2017-12-10 
Place (in Japanese) (See Japanese page) 
Place (in English)  
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To SITE 
Conference Code 2017-12-SITE-CE-CLE 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) A Study of Living Environment and Regional Brands in the Seto Inland Sea Islands Brands 
Sub Title (in English) Based on the survey before and after opening Shimanami Kaido 
Keyword(1) Regional Brands  
Keyword(2) Living Environment  
Keyword(3) Indicators  
Keyword(4) Shimanami Kaido  
Keyword(5) Seto Inland Sea  
Keyword(6) DMO  
Keyword(7) Civic Pride  
Keyword(8)  
1st Author's Name Masahiro Morita  
1st Author's Affiliation Matsuyama University (Matsuyama Univ.)
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Speaker Author-1 
Date Time 2017-12-08 14:40:00 
Presentation Time 30 minutes 
Registration for SITE 
Paper # SITE2017-57 
Volume (vol) vol.117 
Number (no) no.340 
Page pp.15-18 
#Pages 4 
Date of Issue 2017-12-01 (SITE) 

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