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Paper Abstract and Keywords
Presentation 2018-02-17 16:00
Open innovation case study using Innovators Marketplace on Data Jackets
Takeshi Ui (ToppanF) AI2017-32
Abstract (in Japanese) (See Japanese page) 
(in English) This is an activity report of Database Marketing Committee of Japan Direct Mail Association. The shift from paper to digital has been accelerated, and new technologies like AI have been rapidly spreading. Now, we should reconsider and redefine the significance and the role of the paper media, DM.To design the future role and position of DM, we adopted IMDJ which is a tool supporting Data Driven/Data Augmented innovations.In the workshop using this technology, we held three times this year, there came up many ideas of new values and solutions DM could provide. In this paper, we report effectiveness of these activities using IMDJ, including open innovation and partnerships with other enterprises.
Keyword (in Japanese) (See Japanese page) 
(in English) Data Driven / Innovation / Workshop / IoT / Direct Mail / Data Jackets / /  
Reference Info. IEICE Tech. Rep., vol. 117, no. 440, AI2017-32, pp. 83-86, Feb. 2018.
Paper # AI2017-32 
Date of Issue 2018-02-10 (AI) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF AI2017-32

Conference Information
Committee AI  
Conference Date 2018-02-17 - 2018-02-17 
Place (in Japanese) (See Japanese page) 
Place (in English)  
Topics (in Japanese) (See Japanese page) 
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Paper Information
Registration To AI 
Conference Code 2018-02-AI 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Open innovation case study using Innovators Marketplace on Data Jackets 
Sub Title (in English)
Keyword(1) Data Driven  
Keyword(2) Innovation  
Keyword(3) Workshop  
Keyword(4) IoT  
Keyword(5) Direct Mail  
Keyword(6) Data Jackets  
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1st Author's Name Takeshi Ui  
1st Author's Affiliation Toppan Forms co., ltd. (ToppanF)
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Speaker Author-1 
Date Time 2018-02-17 16:00:00 
Presentation Time 20 minutes 
Registration for AI 
Paper # AI2017-32 
Volume (vol) vol.117 
Number (no) no.440 
Page pp.83-86 
#Pages
Date of Issue 2018-02-10 (AI) 


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