Paper Abstract and Keywords |
Presentation |
2018-02-17 16:00
Open innovation case study using Innovators Marketplace on Data Jackets Takeshi Ui (ToppanF) AI2017-32 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
This is an activity report of Database Marketing Committee of Japan Direct Mail Association. The shift from paper to digital has been accelerated, and new technologies like AI have been rapidly spreading. Now, we should reconsider and redefine the significance and the role of the paper media, DM.To design the future role and position of DM, we adopted IMDJ which is a tool supporting Data Driven/Data Augmented innovations.In the workshop using this technology, we held three times this year, there came up many ideas of new values and solutions DM could provide. In this paper, we report effectiveness of these activities using IMDJ, including open innovation and partnerships with other enterprises. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Data Driven / Innovation / Workshop / IoT / Direct Mail / Data Jackets / / |
Reference Info. |
IEICE Tech. Rep., vol. 117, no. 440, AI2017-32, pp. 83-86, Feb. 2018. |
Paper # |
AI2017-32 |
Date of Issue |
2018-02-10 (AI) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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AI2017-32 |
Conference Information |
Committee |
AI |
Conference Date |
2018-02-17 - 2018-02-17 |
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(See Japanese page) |
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Paper Information |
Registration To |
AI |
Conference Code |
2018-02-AI |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Open innovation case study using Innovators Marketplace on Data Jackets |
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Data Jackets |
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1st Author's Name |
Takeshi Ui |
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Toppan Forms co., ltd. (ToppanF) |
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Date Time |
2018-02-17 16:00:00 |
Presentation Time |
20 minutes |
Registration for |
AI |
Paper # |
AI2017-32 |
Volume (vol) |
vol.117 |
Number (no) |
no.440 |
Page |
pp.83-86 |
#Pages |
4 |
Date of Issue |
2018-02-10 (AI) |
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