Information: Join today and make your research activities more affordable! Technical workshop participation fees and annual registration fees are available at member rates.
Notice: [Important] Announcement of Changes to Registration Fee Payment and Manuscript Upload Procedures for IEICE Technical Meetings
IEICE Technical Committee Submission System
Conference Paper's Information		 Online Proceedings
[Sign in]
Tech. Rep. Archives
 Go Top Page Go Previous   [Japanese] / [English] 

Paper Abstract and Keywords
Presentation 2018-03-08 10:10
An Empirical Analysis of Online Advertising Fraud by analyzing User Activities Observed in the Ad Network
Fumihiro Kanei, Daiki Chiba, Yuta Takata, Mitsuaki Akiyama, Takeshi Yagi, Kunio Hato (NTT) ICSS2017-67
Abstract (in Japanese) (See Japanese page) 
(in English) With the growth of online advertising market, it has become the target of abuse, such as ad fraud by adware and bots. Towards the development of countermeasures against such threats, researchers have analyzed the network traffic originated from online advertisements and the client applications which display advertisements to users. However, it is difficult to analyze "in-the-wild" ad fraud from the standpoint of clients viewing online advertisements. In this work, we conducted an empirical analysis of online advertising fraud by analyzing impressions and click activities observed in an ad network. We investigated how fraudulent activities differ from legitimate ones by analyzing user activities from viewpoints of client IP addresses, URLs and domain names of publisher websites, and coordinates of ad clicks. As a result, we observed that IP addresses managed by cloud and VPS service providers tend to be abused, and some malicious clients repeatedly click specific coordinates.
Keyword (in Japanese) (See Japanese page) 
(in English) Online Advertising / Advertising Fraud / Adware / / / / /  
Reference Info. IEICE Tech. Rep., vol. 117, no. 481, ICSS2017-67, pp. 97-102, March 2018.
Paper # ICSS2017-67 
Date of Issue 2018-02-28 (ICSS) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF ICSS2017-67

Conference Information
Committee ICSS IPSJ-SPT  
Conference Date 2018-03-07 - 2018-03-08 
Place (in Japanese) (See Japanese page) 
Place (in English) Okinawa Hokubu Koyou Nouryoku Kaihatsu Sougou Center 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Security, Trust, etc. 
Paper Information
Registration To ICSS 
Conference Code 2018-03-ICSS-SPT 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) An Empirical Analysis of Online Advertising Fraud by analyzing User Activities Observed in the Ad Network 
Sub Title (in English)  
Keyword(1) Online Advertising  
Keyword(2) Advertising Fraud  
Keyword(3) Adware  
Keyword(4)  
Keyword(5)  
Keyword(6)  
Keyword(7)  
Keyword(8)  
1st Author's Name Fumihiro Kanei  
1st Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
2nd Author's Name Daiki Chiba  
2nd Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
3rd Author's Name Yuta Takata  
3rd Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
4th Author's Name Mitsuaki Akiyama  
4th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
5th Author's Name Takeshi Yagi  
5th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
6th Author's Name Kunio Hato  
6th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
7th Author's Name  
7th Author's Affiliation ()
8th Author's Name  
8th Author's Affiliation ()
9th Author's Name  
9th Author's Affiliation ()
10th Author's Name  
10th Author's Affiliation ()
11th Author's Name  
11th Author's Affiliation ()
12th Author's Name  
12th Author's Affiliation ()
13th Author's Name  
13th Author's Affiliation ()
14th Author's Name  
14th Author's Affiliation ()
15th Author's Name  
15th Author's Affiliation ()
16th Author's Name  
16th Author's Affiliation ()
17th Author's Name  
17th Author's Affiliation ()
18th Author's Name  
18th Author's Affiliation ()
19th Author's Name  
19th Author's Affiliation ()
20th Author's Name  
20th Author's Affiliation ()
21st Author's Name  
21st Author's Affiliation ()
22nd Author's Name  
22nd Author's Affiliation ()
23rd Author's Name  
23rd Author's Affiliation ()
24th Author's Name  
24th Author's Affiliation ()
25th Author's Name  
25th Author's Affiliation ()
26th Author's Name / /
26th Author's Affiliation ()
()
27th Author's Name / /
27th Author's Affiliation ()
()
28th Author's Name / /
28th Author's Affiliation ()
()
29th Author's Name / /
29th Author's Affiliation ()
()
30th Author's Name / /
30th Author's Affiliation ()
()
31st Author's Name / /
31st Author's Affiliation ()
()
32nd Author's Name / /
32nd Author's Affiliation ()
()
33rd Author's Name / /
33rd Author's Affiliation ()
()
34th Author's Name / /
34th Author's Affiliation ()
()
35th Author's Name / /
35th Author's Affiliation ()
()
36th Author's Name / /
36th Author's Affiliation ()
()
Speaker Author-1 
Date Time 2018-03-08 10:10:00 
Presentation Time 25 minutes 
Registration for ICSS 
Paper # ICSS2017-67 
Volume (vol) vol.117 
Number (no) no.481 
Page pp.97-102 
#Pages 6 
Date of Issue 2018-02-28 (ICSS) 

[Return to Top Page]

[Return to IEICE Web Page]
The Institute of Electronics, Information and Communication Engineers (IEICE), Japan