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Paper Abstract and Keywords
Presentation 2018-03-14 10:10
The effect on the economic behavior given by the typeface change on the Web page using Web font
Noriaki Miyakoshi, Yugo Takeuchi (Shizuoka Univ.) HCS2017-108
Abstract (in Japanese) (See Japanese page) 
(in English) In this research, we investigated the cognitive effect given to users
by changing the typeface of contents displayed on Web sites utilizing the Web font which is unaffected by the viewer's environment and easy to change the typeface. We focused on the luxury of the typeface and verified the influence of economic behavior by luxury of typeface encourages the user's satisfaction and self-esteem. We evaluated the impression of the typeface by preliminary survey, and experimented the influence on the amount of user's donation by changing the luxury due to the change of the typeface. The result of experiment suggested that the amount of donation improves by luxury of typeface, and changing the typeface deliberately by changing the luxury given to the user from the typeface could affect economic behavior. It is expected that the knowledge of this research will contribute to service development and expression making use of the cognitive effect of the typeface.
Keyword (in Japanese) (See Japanese page) 
(in English) Web font / Cogniitive effect of typeface / Economic behavior / Luxury / / / /  
Reference Info. IEICE Tech. Rep., vol. 117, no. 509, HCS2017-108, pp. 89-94, March 2018.
Paper # HCS2017-108 
Date of Issue 2018-03-06 (HCS) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF HCS2017-108

Conference Information
Committee HCS  
Conference Date 2018-03-13 - 2018-03-14 
Place (in Japanese) (See Japanese page) 
Place (in English) Research Institute of Electrical Communication, Tohoku University 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To HCS 
Conference Code 2018-03-HCS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) The effect on the economic behavior given by the typeface change on the Web page using Web font 
Sub Title (in English)  
Keyword(1) Web font  
Keyword(2) Cogniitive effect of typeface  
Keyword(3) Economic behavior  
Keyword(4) Luxury  
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1st Author's Name Noriaki Miyakoshi  
1st Author's Affiliation Shizuoka University (Shizuoka Univ.)
2nd Author's Name Yugo Takeuchi  
2nd Author's Affiliation Shizuoka University (Shizuoka Univ.)
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Speaker Author-1 
Date Time 2018-03-14 10:10:00 
Presentation Time 25 minutes 
Registration for HCS 
Paper # HCS2017-108 
Volume (vol) vol.117 
Number (no) no.509 
Page pp.89-94 
#Pages
Date of Issue 2018-03-06 (HCS) 


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