Paper Abstract and Keywords |
Presentation |
2018-03-14 10:10
The effect on the economic behavior given by the typeface change on the Web page using Web font Noriaki Miyakoshi, Yugo Takeuchi (Shizuoka Univ.) HCS2017-108 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
In this research, we investigated the cognitive effect given to users
by changing the typeface of contents displayed on Web sites utilizing the Web font which is unaffected by the viewer's environment and easy to change the typeface. We focused on the luxury of the typeface and verified the influence of economic behavior by luxury of typeface encourages the user's satisfaction and self-esteem. We evaluated the impression of the typeface by preliminary survey, and experimented the influence on the amount of user's donation by changing the luxury due to the change of the typeface. The result of experiment suggested that the amount of donation improves by luxury of typeface, and changing the typeface deliberately by changing the luxury given to the user from the typeface could affect economic behavior. It is expected that the knowledge of this research will contribute to service development and expression making use of the cognitive effect of the typeface. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Web font / Cogniitive effect of typeface / Economic behavior / Luxury / / / / |
Reference Info. |
IEICE Tech. Rep., vol. 117, no. 509, HCS2017-108, pp. 89-94, March 2018. |
Paper # |
HCS2017-108 |
Date of Issue |
2018-03-06 (HCS) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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HCS2017-108 |
Conference Information |
Committee |
HCS |
Conference Date |
2018-03-13 - 2018-03-14 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Research Institute of Electrical Communication, Tohoku University |
Topics (in Japanese) |
(See Japanese page) |
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Paper Information |
Registration To |
HCS |
Conference Code |
2018-03-HCS |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
The effect on the economic behavior given by the typeface change on the Web page using Web font |
Sub Title (in English) |
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Web font |
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Cogniitive effect of typeface |
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Economic behavior |
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Luxury |
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1st Author's Name |
Noriaki Miyakoshi |
1st Author's Affiliation |
Shizuoka University (Shizuoka Univ.) |
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Yugo Takeuchi |
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Shizuoka University (Shizuoka Univ.) |
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Speaker |
Author-1 |
Date Time |
2018-03-14 10:10:00 |
Presentation Time |
25 minutes |
Registration for |
HCS |
Paper # |
HCS2017-108 |
Volume (vol) |
vol.117 |
Number (no) |
no.509 |
Page |
pp.89-94 |
#Pages |
6 |
Date of Issue |
2018-03-06 (HCS) |
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