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Paper Abstract and Keywords
Presentation 2019-02-20 10:15
Brand Relationship Analysis using Followers' Hash Tags and Images in Social Media Services
Yiwei Zhang, Xueting Wang (The Univ. of Tokyo), Yoshiaki Sakai (Geomarketing), Toshihiko Yamasaki (The Univ. of Tokyo) ITS2018-76 IE2018-97
Abstract (in Japanese) (See Japanese page) 
(in English) Nowadays, brands are using social media such as Instagram regularly for marketing and targeted advertising. In our previous work, we proposed a method to measure the similarity between brands by analyzing tags and images uploaded by brands' followers. In this work, instead of using tags by frequency directly, we apply tf-idf to find tags that able to separate brands more clearly. We also add the evaluation in this paper. We use two real-world co-purchasing data to create customers' co-purchasing results. And by taking questionnaires on Yahoo! crowdsourcing, we obtain users' co-purchasing and interest tendencies. We evaluate our results by comparing with the real-world customers' co-purchasing logs and questionnaires' results. We prove that our proposed methods can be used to predict customers' preferences.
Keyword (in Japanese) (See Japanese page) 
(in English) social media / hash tag / image / brand / similarity / / /  
Reference Info. IEICE Tech. Rep., vol. 118, no. 450, IE2018-97, pp. 159-164, Feb. 2019.
Paper # IE2018-97 
Date of Issue 2019-02-12 (ITS, IE) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF ITS2018-76 IE2018-97

Conference Information
Committee ITS IE ITE-MMS ITE-HI ITE-ME ITE-AIT  
Conference Date 2019-02-19 - 2019-02-20 
Place (in Japanese) (See Japanese page) 
Place (in English) Hokkaido Univ. 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Image Processing, etc. 
Paper Information
Registration To IE 
Conference Code 2019-02-ITS-IE-MMS-HI-ME-AIT 
Language English (Japanese title is available) 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Brand Relationship Analysis using Followers' Hash Tags and Images in Social Media Services 
Sub Title (in English)  
Keyword(1) social media  
Keyword(2) hash tag  
Keyword(3) image  
Keyword(4) brand  
Keyword(5) similarity  
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1st Author's Name Yiwei Zhang  
1st Author's Affiliation The University of Tokyo (The Univ. of Tokyo)
2nd Author's Name Xueting Wang  
2nd Author's Affiliation The University of Tokyo (The Univ. of Tokyo)
3rd Author's Name Yoshiaki Sakai  
3rd Author's Affiliation Geomarketing Co.,Ltd. (Geomarketing)
4th Author's Name Toshihiko Yamasaki  
4th Author's Affiliation The University of Tokyo (The Univ. of Tokyo)
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Speaker Author-1 
Date Time 2019-02-20 10:15:00 
Presentation Time 15 minutes 
Registration for IE 
Paper # ITS2018-76, IE2018-97 
Volume (vol) vol.118 
Number (no) no.449(ITS), no.450(IE) 
Page pp.159-164 
#Pages 6 
Date of Issue 2019-02-12 (ITS, IE) 

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