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Paper Abstract and Keywords
Presentation 2020-10-12 16:40
Structure Analysis of Benefit of Inconvenience in Measures by Corporations -- A study of idea-method using "FUBENEKI" for planning measures by corporations --
Yasuo Nosaka (Hakuhodo), Hiroshi Kawakami (Kyoto Univ.), Makiko Okita (Tamagawa Univ.) MVE2020-26
Abstract (in Japanese) (See Japanese page) 
(in English) The "FUBENEKI" means gain to be provided simply because it is inconvenient. I performed the consideration that limited a target system to measures by corporations as a part to build the design methodology of the system which gave FUBENEKI in a customer and a user. In this case I am equivalent to measure planning with the systems architecture. In this report, I analyze the structure of the measure to give FUBENEKI for a customer and a user.
Keyword (in Japanese) (See Japanese page) 
(in English) FUBENEKI / Trigger / Enhance / Nudge / Measures by Corporations / / /  
Reference Info. IEICE Tech. Rep., vol. 120, no. 190, MVE2020-26, pp. 25-30, Oct. 2020.
Paper # MVE2020-26 
Date of Issue 2020-10-05 (MVE) 
ISSN Online edition: ISSN 2432-6380
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee MVE  
Conference Date 2020-10-12 - 2020-10-13 
Place (in Japanese) (See Japanese page) 
Place (in English) Online+Onsite 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To MVE 
Conference Code 2020-10-MVE 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Structure Analysis of Benefit of Inconvenience in Measures by Corporations 
Sub Title (in English) A study of idea-method using "FUBENEKI" for planning measures by corporations 
Keyword(1) FUBENEKI  
Keyword(2) Trigger  
Keyword(3) Enhance  
Keyword(4) Nudge  
Keyword(5) Measures by Corporations  
1st Author's Name Yasuo Nosaka  
1st Author's Affiliation Hakuhodo Inc. (Hakuhodo)
2nd Author's Name Hiroshi Kawakami  
2nd Author's Affiliation Kyoto University (Kyoto Univ.)
3rd Author's Name Makiko Okita  
3rd Author's Affiliation Tamagawa University (Tamagawa Univ.)
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Speaker Author-1 
Date Time 2020-10-12 16:40:00 
Presentation Time 20 minutes 
Registration for MVE 
Paper # MVE2020-26 
Volume (vol) vol.120 
Number (no) no.190 
Page pp.25-30 
Date of Issue 2020-10-05 (MVE) 

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