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Paper Abstract and Keywords
Presentation 2022-10-21 13:15
Costa Rica's Nation Branding and the Diffusion of Costa Rica's Image in Japan
Lara Pineda Cinthia Rocio (Kobe Univ.) IMQ2022-11
Abstract (in Japanese) (See Japanese page) 
(in English) National Branding has become an appealing strategy for countries that aim to boost the country's image internationally and attract more investment and tourism. Costa Rica is not the exception; Costa Rica's national brand (Essential Costa Rica, launched in 2013) has been recognized as a strong national brand and has been awarded in international contests. However, there is a lack of research that analyzes the diffusion of Costa Rica's information in Japan. Therefore, the aim of this study is to clarify whether the image Costa Rican government is trying to promote is being represented in Japanese media (specifically in the Asahi Shimbun, the Yomiuri Shimbun, and the Japan Broadcasting Corporation [NHK]). In conclusion, it was found that the Japanese newspaper articles and television programs related to Costa Rican tourism mainly focus on the environment itself, environmental protection, and the proper use of natural resources. Also, some of them pointed out that Costa Rica's tourism industry has a good balance between economy and environmental protection. However, topics related to Costa Rica's society and culture are rarely included in the contents.
Keyword (in Japanese) (See Japanese page) 
(in English) Costa Rica / Nation Brand / Nation Branding / / / / /  
Reference Info. IEICE Tech. Rep., vol. 122, no. 224, IMQ2022-11, pp. 1-6, Oct. 2022.
Paper # IMQ2022-11 
Date of Issue 2022-10-14 (IMQ) 
ISSN Online edition: ISSN 2432-6380
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee IMQ  
Conference Date 2022-10-21 - 2022-10-21 
Place (in Japanese) (See Japanese page) 
Place (in English) E and S Building, Higashiyama Campus, Nagoya Univ. 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Visual Perception and IMQ, etc. 
Paper Information
Registration To IMQ 
Conference Code 2022-10-IMQ 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Costa Rica's Nation Branding and the Diffusion of Costa Rica's Image in Japan 
Sub Title (in English)  
Keyword(1) Costa Rica  
Keyword(2) Nation Brand  
Keyword(3) Nation Branding  
1st Author's Name Lara Pineda Cinthia Rocio  
1st Author's Affiliation Kobe University (Kobe Univ.)
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Date Time 2022-10-21 13:15:00 
Presentation Time 25 minutes 
Registration for IMQ 
Paper # IMQ2022-11 
Volume (vol) vol.122 
Number (no) no.224 
Page pp.1-6 
Date of Issue 2022-10-14 (IMQ) 

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