Paper Abstract and Keywords |
Presentation |
2023-05-15 14:20
Quantitative Study on Lifestyle Influences from Instagrammers in the Fashion Sector Maki Ishii, Arisa Miyauchi, Yurina Miyauchi, Yoshinori Hijikata (KGU) HCS2023-14 HIP2023-14 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Among social networking services, Instagram is one of the most popular among young people because of its photo-centered posts. Influencers on Instagram are also called Instagrammers, and are often used for corporate marketing. In this study, we focus on young female users who are considered to be fashion-conscious, and clarify the influence of influencers on their lifestyles in the fashion field through a social survey. Specifically, we investigate and analyze the relationship between the motives for using social networking services (SNS), which is emphasized in the field of behavioral psychological analysis of SNS, involvement in the product domain, which has attracted attention in the field of consumer behavior research, personality, which is a basic psychological characteristic of people in the field of social psychology in general, and the degree of lifestyle influence received from influencers. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Influencer marketing / Lifestyle / Usage motives / Involvement / Personality / / / |
Reference Info. |
IEICE Tech. Rep., vol. 123, no. 24, HCS2023-14, pp. 62-66, May 2023. |
Paper # |
HCS2023-14 |
Date of Issue |
2023-05-08 (HCS, HIP) |
ISSN |
Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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HCS2023-14 HIP2023-14 |
Conference Information |
Committee |
HIP HCS HI-SIGCOASTER |
Conference Date |
2023-05-15 - 2023-05-16 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Okinawa Industry Support Center |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Communication Enhancing, Human Communications, and Human Information Processing |
Paper Information |
Registration To |
HCS |
Conference Code |
2023-05-HIP-HCS-SIGCE |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Quantitative Study on Lifestyle Influences from Instagrammers in the Fashion Sector |
Sub Title (in English) |
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Keyword(1) |
Influencer marketing |
Keyword(2) |
Lifestyle |
Keyword(3) |
Usage motives |
Keyword(4) |
Involvement |
Keyword(5) |
Personality |
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1st Author's Name |
Maki Ishii |
1st Author's Affiliation |
Kwansei Gakuin University (KGU) |
2nd Author's Name |
Arisa Miyauchi |
2nd Author's Affiliation |
Kwansei Gakuin University (KGU) |
3rd Author's Name |
Yurina Miyauchi |
3rd Author's Affiliation |
Kwansei Gakuin University (KGU) |
4th Author's Name |
Yoshinori Hijikata |
4th Author's Affiliation |
Kwansei Gakuin University (KGU) |
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Speaker |
Author-1 |
Date Time |
2023-05-15 14:20:00 |
Presentation Time |
20 minutes |
Registration for |
HCS |
Paper # |
HCS2023-14, HIP2023-14 |
Volume (vol) |
vol.123 |
Number (no) |
no.24(HCS), no.25(HIP) |
Page |
pp.62-66 |
#Pages |
5 |
Date of Issue |
2023-05-08 (HCS, HIP) |
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