Paper Abstract and Keywords |
Presentation |
2023-05-15 10:00
A study of typeface that facilitate memory retention in digital-signage
-- A study of the applicability of disfluency effects to real situations -- Taketo Saitou, Kazuya Ionue (Tokyo Metoropolitan Univ.) HCS2023-1 HIP2023-1 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
The wide use of digital signage (advertising media using electronic devices) has made it possible for us to have access to more and more information. On the other hand, because of the increase in the amount of information, it has become difficult to selectively process and memorize important information. In order to solve the problem of memory in digital signage, we investigated a font that uses the disfluency effect (the phenomenon that information represented in a font that is difficult to read is more easily memorized.) to promote memory retention when paired with fonts for digital signage. We examined whether the memory of information represented by a font that is different morphologically from fonts for digital signage and difficult to read could be improved. As the result, there was no difference in memory performance by the readability or type of the font. The results suggest that the disfluency effect may be very limited and difficult to apply to real situations. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
digital signage / typeface / disfluency effect / readability / / / / |
Reference Info. |
IEICE Tech. Rep., vol. 123, no. 24, HCS2023-1, pp. 1-5, May 2023. |
Paper # |
HCS2023-1 |
Date of Issue |
2023-05-08 (HCS, HIP) |
ISSN |
Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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HCS2023-1 HIP2023-1 |
Conference Information |
Committee |
HIP HCS HI-SIGCOASTER |
Conference Date |
2023-05-15 - 2023-05-16 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Okinawa Industry Support Center |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Communication Enhancing, Human Communications, and Human Information Processing |
Paper Information |
Registration To |
HCS |
Conference Code |
2023-05-HIP-HCS-SIGCE |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
A study of typeface that facilitate memory retention in digital-signage |
Sub Title (in English) |
A study of the applicability of disfluency effects to real situations |
Keyword(1) |
digital signage |
Keyword(2) |
typeface |
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disfluency effect |
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readability |
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1st Author's Name |
Taketo Saitou |
1st Author's Affiliation |
Tokyo Metropolitan University (Tokyo Metoropolitan Univ.) |
2nd Author's Name |
Kazuya Ionue |
2nd Author's Affiliation |
Tokyo Metropolitan University (Tokyo Metoropolitan Univ.) |
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Speaker |
Author-1 |
Date Time |
2023-05-15 10:00:00 |
Presentation Time |
20 minutes |
Registration for |
HCS |
Paper # |
HCS2023-1, HIP2023-1 |
Volume (vol) |
vol.123 |
Number (no) |
no.24(HCS), no.25(HIP) |
Page |
pp.1-5 |
#Pages |
5 |
Date of Issue |
2023-05-08 (HCS, HIP) |
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