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Paper Abstract and Keywords
Presentation 2024-08-23 14:30
A Communication Activation Support System for "Oshi" Online Communities -- Examining Multidimensional Competition Axes to Suppress Aggressive Mounting among Members --
Saeka Kawata, Shun-ichi Ynemura (SIT) MVE2024-11
Abstract (in Japanese) (See Japanese page) 
(in English) In recent years, the term "oshi" has come to signify a particular celebrity or character that individuals espouse with great fervor, with their activities of support for this figure being referred to as "oshi-katsu". While oshi-katsu is expected to stimulate growth in the entertainment and character business markets, it may also give rise to disagreements within online communities due to differing values. In oshi-katsu, attachment behaviors towards the oshi and self-affirmation desires coexist. Excessive aggressive communication can result in what is termed as "oshi fatigue". This phenomenon is defined as "aggressive mounting" and it is believed that it can be mitigated by diversifying competitive axes and promoting non-confrontational communication. The objective of this paper is to address the phenomenon of "oshi fatigue" by examining the creation of diverse competitive axes within communities, which are distinct from the primary competitive axis of consumption expenditure. The aim is to reduce aggressive mounting by diversifying competitive axes. The findings indicate that diversification of competitive axes exerts an influence on the value of aggressive mounting associated with consumption expenditure.
Keyword (in Japanese) (See Japanese page) 
(in English) Oshi activities / Fans / Fan communication / Intimacy / / / /  
Reference Info. IEICE Tech. Rep., vol. 124, no. 157, MVE2024-11, pp. 23-28, Aug. 2024.
Paper # MVE2024-11 
Date of Issue 2024-08-15 (MVE) 
ISSN Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF MVE2024-11

Conference Information
Committee MVE  
Conference Date 2024-08-22 - 2024-08-23 
Place (in Japanese) (See Japanese page) 
Place (in English) Kyoto Terrasa 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Fusion of cyber and physical space, media experience and general topics 
Paper Information
Registration To MVE 
Conference Code 2024-08-MVE 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) A Communication Activation Support System for "Oshi" Online Communities 
Sub Title (in English) Examining Multidimensional Competition Axes to Suppress Aggressive Mounting among Members 
Keyword(1) Oshi activities  
Keyword(2) Fans  
Keyword(3) Fan communication  
Keyword(4) Intimacy  
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1st Author's Name Saeka Kawata  
1st Author's Affiliation Shibaura Institute of Technology (SIT)
2nd Author's Name Shun-ichi Ynemura  
2nd Author's Affiliation Shibaura Institute of Technology (SIT)
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Speaker Author-1 
Date Time 2024-08-23 14:30:00 
Presentation Time 25 minutes 
Registration for MVE 
Paper # MVE2024-11 
Volume (vol) vol.124 
Number (no) no.157 
Page pp.23-28 
#Pages 6 
Date of Issue 2024-08-15 (MVE) 

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