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Paper Abstract and Keywords
Presentation 2024-08-24 10:10
A Study on the Influence of SNS Activity on Contest Winning in Miss Campus
Yoshinori Hijikata (University of Hyogo), Mari Kanazawa, Tomoka Yoshimi, Ayaka Kimura (Kwansei Gakuin University) HCS2024-35
Abstract (in Japanese) (See Japanese page) 
(in English) The winners of the Miss Campus contests held at different universities in Japan come together in a contest called "Miss of Miss" (henceforth, MoM) to determine the best Miss Campus in Japan. In this contest, Miss Campus from each university applies to participate, and then participates in social media activities for about three months. After that, a preliminary round is held to advance to the final round, which is judged mainly by web voting. This study will determine if there is a difference in physical attractiveness and SNS activity among the 20 qualifiers and 16 losers of the 2020 MoM preliminary round. The research method was a combination of a social survey and crawling of SNS behavioral data, and Welch's t-test revealed that those with higher physical attractiveness tended to win the final round. Among those with high physical attractiveness, those with high SNS activity, such as X (formerly Twitter) and Instagram, tended to advance to the final round. The results will not only help idols gain fans, but also help companies successfully implement new public relations activities such as fan-based marketing.
Keyword (in Japanese) (See Japanese page) 
(in English) Miss Campus / fan acquisition / physical attractiveness / SNS activities / / / /  
Reference Info. IEICE Tech. Rep., vol. 124, no. 161, HCS2024-35, pp. 7-12, Aug. 2024.
Paper # HCS2024-35 
Date of Issue 2024-08-17 (HCS) 
ISSN Online edition: ISSN 2432-6380
Copyright
and
reproduction		 All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF HCS2024-35

Conference Information
Committee HCS  
Conference Date 2024-08-24 - 2024-08-25 
Place (in Japanese) (See Japanese page) 
Place (in English)  
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To HCS 
Conference Code 2024-08-HCS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) A Study on the Influence of SNS Activity on Contest Winning in Miss Campus 
Sub Title (in English)  
Keyword(1) Miss Campus  
Keyword(2) fan acquisition  
Keyword(3) physical attractiveness  
Keyword(4) SNS activities  
Keyword(5)  
Keyword(6)  
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1st Author's Name Yoshinori Hijikata  
1st Author's Affiliation University of Hyogo (University of Hyogo)
2nd Author's Name Mari Kanazawa  
2nd Author's Affiliation Kwansei Gakuin University (Kwansei Gakuin University)
3rd Author's Name Tomoka Yoshimi  
3rd Author's Affiliation Kwansei Gakuin University (Kwansei Gakuin University)
4th Author's Name Ayaka Kimura  
4th Author's Affiliation Kwansei Gakuin University (Kwansei Gakuin University)
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Speaker Author-1 
Date Time 2024-08-24 10:10:00 
Presentation Time 30 minutes 
Registration for HCS 
Paper # HCS2024-35 
Volume (vol) vol.124 
Number (no) no.161 
Page pp.7-12 
#Pages 6 
Date of Issue 2024-08-17 (HCS) 

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